Archive for Community Management
5 Sparkling Ideas for Integrating User-Generated Content Marketing
Consumer trust is a critical factor in marketing. If an individual doesn’t believe your brand can deliver on its promises, or provide something better than its competition, they probably won’t ever make a purchase. Leverage the thoughts, words, and images of real human beings - with their permission, of course.
Category: Behavior, Best Practices, branding, community, Community Management, Content, Engagement, loyalty, Marketing, Social Customer, Social Media Marketing, strategy, Yes /
Subcultures: Big Opportunity for Social Brands to Generate Value
Subcultures are a big opportunity for Social Brands to generate value. During Digital Shoreditch 2013, we've discussed about how marketers need to re-think their targeting, understanding and consideration of consumers. Subcultures are a critical "life force" for brand equity as social networks rise through cultural mash-ups and phenomenons.
What Makes an Exceptional Social Media Marketer?
This posts highlights what's necessary to become an exceptional marketer and gives specific examples around the role of a social media manager. The perfect age for my Social Media Manager in my opinion is 23-28. Even from a standing start, providing the attitude and desire, combined with the working environment is provided, that 23-28 year old will accomplish mastery.
Are Social Media and Community Management the Same Thing?: Notes from AOL and Internet Week New York
On Tuesday AOL hosted a Social Media Salon for Internet Week New York where the differences between social media and community management were discussed.
Social Business Is About Relationships
In a noisy, distracting world, we are bombarded. We start each day feeling as if we are behind. Data noise is everywhere. Over 100 million bits of information come in through your visual system—every second! In the midst of this chaos, you need to build, manage, and nurture your relationships.
Category: Best Practices, Community Management, CRM, Engagement, nimble, social media management, social relationships, strategy, Yes /
What Does the Social Shake-Up Mean to Cox Communications?
I had a chance to sit down with Adam Naide, Social Media & Digital Marketing Lead at Cox Communications to discuss some of the topics that you will see at the Social Shake-Up Conference where Adam will be speaking. The following is a transcript of that conversation.
Why a Business Blog Should Keep Its Comments Closed
It isn’t just your imagination – the internet is becoming less of the “too nice” place that The Atlantic speculated it was turning into and advancing into a state of “social rudeness” where arguments are increasingly made public rather than privately discussed.
#Social Survival Manifesto Principle No. 1: Hiding is Not an Option!
A warning, from an ex-digital activist, that keeping a low profile, or no profile, is a tactical risk when it comes to reputation management in the 21st century.
Solving Content Challenges, Motivating Employees, and Other Content Tricks!
Connecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing pros. Here are some recommendations to follow for content marketing success.
Category: b2b, Behavior, Best Practices, blogging, Community Management, content marketing, Engagement, strategy, Yes /
The Market Research Nuggets Most Companies Ignore: Comments on Online Communities