Archive for Community Management
Are Social Media and Community Management the Same Thing?: Notes from AOL and Internet Week New York
On Tuesday AOL hosted a Social Media Salon for Internet Week New York where the differences between social media and community management were discussed.
A customer shares an insight within your company’s online community. He somehow found the time in between meetings, phone calls and lunch to share a suggestion, idea or complaint in a discussion thread. “It would be great if the XYZ product would … ,” he writes. What does your company do with that customer input?
Connecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing pros. Here are some recommendations to follow for content marketing success.