Archive for b2b
Solving Content Challenges, Motivating Employees, and Other Content Tricks!
Connecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing pros. Here are some recommendations to follow for content marketing success.
Category: b2b, Behavior, Best Practices, blogging, Community Management, content marketing, Engagement, strategy, Yes /
How to Use Twitter for B2B Lead Generation
A recent study shows Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. For B2B marketers, that's a big deal. Here's a quick guide on getting the most out of your Twitter for lead gen campaign.
Category: b2b, Enterprise Social, facebook, lead generation, linkedin, sales, Social Media, Social Media Marketing, twitter, Yes /
Four Steps to Optimizing Your B2B Mobile Customer Experience
Twenty percent of web traffic is generated by mobile. It's time to start considering the complete social user experience for B2B: are your CTAs, landing pages, emails, and social media efforts ready? Here are four tips to improve your mobile content marketing strategy for B2B.
Category: b2b, Behavior, Best Practices, Content, Marketing, Mobile, Research, Social Customer, Social Media Marketing, strategy, Yes /
B2B Social Media Marketing: When to Risk Promoting the Competition
Social media tools are ideal for doing broad marketing of a product category. That's because people are always looking for valuable information to share or re-tweet. Here are a few tips for minimizing the risks and maximizing the gains of social media marketing for a product category.
Category: b2b, Best Practices, branding, community, Engagement, Marketing, Research, sales, Social Business, Social Media Marketing, social networks, strategy /
Facebook Graph Search: What It Means For B2B
The hype is under way as an enticing new feature called Graph Search continues to be rolled out by Facebook, and the question on everyone's mind is: "How can we utilize this new feature to optimize our business' social media presence?" Besides being an ingenious incentive developed by the social network giant to encourage businesses to spend more time on its site, Graph Search has some interesting features which may shake up the way people make decisions.
Category: b2b, Best Practices, Content, Engagement, facebook, Graph Search, Marketing, News, ROI, SEO, Social Media, Social Media Marketing, social networks, strategy /
Why B2B Businesses Need to Get Involved with Social Media? [INFOGRAPHIC]
Facebook, Twitter, Google+, LinkedIn, and many other social media platforms saw tremendous growth in 2012. The rapid and continuing increase in number of active users on social media has made it imperative that B2B business leverage its potential to the fullest.
Pinterest Is a Business Necessity
Is Pinterest the most sales actionable social network out there? According to Pinterest CEO Ben Silbermann, Pinterest helps "people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.”
Category: affinity, b2b, Best Practices, branding, community, Marketing, pinterest, proximity, sales, Social Business, Social Customer, Social Media Marketing Campaign, strategy, Yes /
Social Media Week: Two Hyperlocal and Social Marketing Best Practices
Social Media Week NYC featured many great events. At the "Hyperlocal Goes Social" event hosted by the Brooklyn Chamber of Commerce, panelists discussed best practices for using social media with a hyperlocal marketing strategy. Here are two especially effective strategies that were presented.
B2B Lead Generation on LinkedIn
LinkedIn is great for making new connections, staying up-to-date on relevant industry news and trends, sharing your original content, building a following and boosting visibility. It is the best social medium for B2B companies. Apply these five ways to amplify B2B lead generation on LinkedIn.
Identify and Measure Social Media Influence for a B2B Marketing Strategy
This article provides a step-by-step strategic approach to integrating social media into your targeting/buyer behavior and business marketing strategy. It includes five steps for identifying and measuring social media influence in B2B organizations.
Category: b2b, Behavior, Best Practices, Content, Engagement, inbound marketing, Influence, linkedin, Marketing, Metrics, Platforms, Research, SEO, Social Business, Social Customer, Social Media Marketing, strategy /
