Archive for b2b
Connecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing pros. Here are some recommendations to follow for content marketing success.
Twenty percent of web traffic is generated by mobile. It's time to start considering the complete social user experience for B2B: are your CTAs, landing pages, emails, and social media efforts ready? Here are four tips to improve your mobile content marketing strategy for B2B.
Social media tools are ideal for doing broad marketing of a product category. That's because people are always looking for valuable information to share or re-tweet. Here are a few tips for minimizing the risks and maximizing the gains of social media marketing for a product category.
The hype is under way as an enticing new feature called Graph Search continues to be rolled out by Facebook, and the question on everyone's mind is: "How can we utilize this new feature to optimize our business' social media presence?" Besides being an ingenious incentive developed by the social network giant to encourage businesses to spend more time on its site, Graph Search has some interesting features which may shake up the way people make decisions.
Facebook, Twitter, Google+, LinkedIn, and many other social media platforms saw tremendous growth in 2012. The rapid and continuing increase in number of active users on social media has made it imperative that B2B business leverage its potential to the fullest.
Is Pinterest the most sales actionable social network out there? According to Pinterest CEO Ben Silbermann, Pinterest helps "people discover the things that they love and then go take action on them, and a lot of the things they take action on are tied to commercial intent.”
Social Media Week NYC featured many great events. At the "Hyperlocal Goes Social" event hosted by the Brooklyn Chamber of Commerce, panelists discussed best practices for using social media with a hyperlocal marketing strategy. Here are two especially effective strategies that were presented.