Archive for Analytics
Engagement has become a nearly universal social media KPI. However, Facebook's infamous People Talking About This (PTAT) metric puts a bit of a wrench in this equation. Using Nike Golf's Facebook Analytics as an example, we can clearly see how PTAT doesn't correlate with engagement.
Inbound Marketing is a salesperson’s dream. As long as you are willing to properly review the data analytics, it shortens the sales cycle timeline, allowing for more conversions and more success.