Archive for Analytics
5 New Pinterest Features You Should Know
Over the last few months, Pinterest has made a number of changes and upgrades – no major redesigns or ad implementations that we thought might be coming, but five that are worth noting. To the daily Pinterest user and marketer, a few of these can make a significant change in your life.
Category: Analytics, Best Practices, chrome, community, Exclusive, google chrome, Mobile, pinterest, Social Media, Social Media Marketing, Yes /
Why PTAT Doesn’t Correlate with Engagement in Facebook Analytics
Engagement has become a nearly universal social media KPI. However, Facebook's infamous People Talking About This (PTAT) metric puts a bit of a wrench in this equation. Using Nike Golf's Facebook Analytics as an example, we can clearly see how PTAT doesn't correlate with engagement.
Inbound Marketing: A Salesperson’s Perspective
Inbound Marketing is a salesperson’s dream. As long as you are willing to properly review the data analytics, it shortens the sales cycle timeline, allowing for more conversions and more success.
Category: Analytics, Best Practices, conversion rates, data analytics, inbound marketing, Marketing, Metrics, Research, ROI, sales, Yes /
7 Things You Need to Consider Before Using Facebook Ads
You can show your Facebook ad to anyone, people who already like your page, or people who do not yet like your page. However, the “platinum,” is friends of connections. By selecting this option your ads will show to friends of your existing fans (those who already like your page).
Category: Advertising, Analytics, facebook, Marketing, Social Customer, Social Media, Social Media Marketing, targeting /
On Social, Where Should eCommerce Brands Focus?
Search marketing is the defacteo route to market for the vast majority of retailers attempting to grow revenues. The question is, however, is; is there a better way? A smarter way to get ahead of the curve and future proof your strategy away from a complete reliance on Google dollar? The answer is undoubtedly ‘yes!’
Category: Advertising, Analytics, Content, Engagement, google, Marketing, sales, Search, Social Media, Social Media Marketing /
4 Lessons in Creating Dynamic Social Content
Why would I care? Why would I share? These are two key questions that Droga5’s chief creative officer, Ted Royer, says his agency considers when creating social content for brands on Facebook. Create a content calendar that has different types of content offerings every day. Try to diversify as much as possible.
Not Defining Social Media Success is a Mistake
What kinds of social media accounts do I need? Facebook? Twitter? Instagram? What will I post about? Who cares about what I ate for breakfast? Do my clients really use social media? Is it a big waste of time?
Category: Advertising, Analytics, Best Practices, branding, Content, Marketing, Social Media, Social Media Marketing, social networks, strategy /
The Best of the Least Engaged Brands on Twitter
A couple of weeks ago, Brian Tudor tweeted DJ Waldow and me and said, “What makes an engaged brand on Twitter?” We had a back-and-forth discussion about what it entails: Conversation, shares, retweets, and shares of others’s content. Brian said, “Okay, then. Why does Nestivity say the 25 most engaged brands on Twitter do none of those things?”
Category: Advertising, Analytics, branding, Content, listening, News, Social Customer, Social Media, Social Media Marketing, social networks, twitter /
The Big Brand Theory: The Obama Re-election Campaign
Curious about what the head of the technology office for President Obama’s re-election might be able to tell you about how to put together an effective social media campaign? Bryan Whitaker is on a mission to make social media "more sophisticated, data-driven, efficient and cost-effective."
The Principles of Social Design Unpacked
The best of marketing has always been about behavioral economics and those proven strategies that ‘nudge’ people to buy or take an action. Recently, behavioral science has been popularized and, even advanced, by some pretty smart people.
Category: Advertising, Analytics, Best Practices, branding, Content, Engagement, Marketing, Social Media, Social Media Marketing /
