Archive for social media experts
Being an Expert Stinks
It's easy to claim expert status in the new world of social media, but that doesn't buy you much credibility. Why not focus on good content instead and wait for someone else to praise you and share that compliment with the world via a blog post or retweet instead?
Being an Expert Stinks
It's easy to claim expert status in the new world of social media, but that doesn't buy you much credibility. Why not focus on good content instead and wait for someone else to praise you and share that compliment with the world via a blog post or retweet instead?
4 Reasons You Should Attend Social Media Marketing World in San Diego
Do you attend in-person conferences?
Imagine an event where you rub shoulders with the social media pros you follow and admire online.
Then imagine networking with 1,000 fellow marketers in beautiful San Diego, California.
Now add the waterfront San Diego Marriott Marquis hotel, an opening-night party surrounded by dinosaur relics, an evening networking cruise on Southern California’s largest private yacht and 49 expert-led sessions.
That’s a small sampling of what’s in store for you at Social Media Examiner’s new conference: Social Media Marketing World!
What? Social Media Examiner is hosting a physical conference?
Social Media Examiner is known for its signature online summits like Social Media Success Summit and Facebook Success Summit.
And yes, these events bring together the world’s top social media experts and entrepreneurs, and gather huge worldwide audiences.
But social media marketing doesn’t need to be strictly an online experience. There’s great value when you make those online relationships come alive in person.
“This is a unique opportunity to connect face-to-face with the top social media marketing experts in the industry, and to hang out with other like-minded professionals, many of whom you’re connected with online,” says Michael Stelzner, CEO and founder of Social Media Examiner. “Meeting these people and developing relationships opens up the kind of opportunities that simply can’t happen online.”
Marketers always have numerous opportunities to attend online events, but rarely do they get a chance to experience a one-of-a-kind physical event that delivers the experience of a lifetime.
Until now. Now the organization you trust for highly valuable content is bringing only the best presenters to its premier conference, Social Media Marketing World.
Social Media Marketing Meets ‘America’s Finest City’
Recognizing the need for actual face-to-face interactions among marketing professionals from around the world, Michael Stelzner and his team at Social Media Examiner have designed the largest physical social media marketing conference—Social Media Marketing World 2013!
And it takes place in ‘America’s Finest City,’ San Diego, California!
San Diego boasts 70 miles of pristine beaches, a dazzling array of world-class family attractions and wonderful weather all year round, which makes it a truly unforgettable experience for everyone.
This gorgeous setting will provide the backdrop for the historic mega-conference that will take place at the bayfront San Diego Marriott Marquis & Marina on April 7, 8 and 9, 2013.
The conference is designed to inspire you with amazing content and empower you with the smartest social media marketing ideas and strategies.
Social Media Marketing World—an Exceptional Conference
Apart from visiting one of the most beautiful destinations in the world, making valuable professional connections and enjoying an exceptional experience, here are four other reasons why you should attend Social Media Marketing World 2013.
#1: Meet the Experts
Over the years, you’ve basked in golden advice from the top industry experts via blogs, podcasts, videos, webinars and Social Media Examiner’s online success summits.
Well, how would you like to finally meet the experts face to face?
All of the experts you’ve come to respect and admire will be in one place.
Presenters include Guy Kawasaki, Mari Smith, Chris Brogan, Jay Baer, John Jantsch, Michael Stelzner, Dave Kerpen, Lee Odden, Jason Falls, Mark Schaefer, Mario Sundar, Cliff Ravenscraft, Jesse Stay, Joe Pulizzi, Ann Handley, Marcus Sheridan, Ric Dragon, Brian Carter, Amy Porterfield, Nichole Kelly, Derek Halpern, Pat Flynn and authorities from more than a dozen major brands including Sony, Zappos.com, AT&T, SAP, Intel, Cisco, Neutrogena and Salesforce.com, just to mention a few!
#2: In-Person Networking With Like-Minded Peers From Around the World
At Social Media Marketing World, you’ll make priceless professional connections that will last a lifetime.
One thousand marketers are coming to San Diego from all over the world. Attendees are already coming from Norway, Dubai, France, Australia, Ireland, Costa Rica, Canada, India and the United Kingdom, as well as all parts of the United States.
The networking environment will be a one-of-a-kind experience. Here’s what you can expect:
1. Structured networking after keynotes and lunch (so you don’t have to miss any training sessions) and a catered opening-night evening party at the historic San Diego Natural History Museum. Here you’ll tour the museum, enjoy food, drinks and entertainment, and of course network with your peers while surrounded by dinosaur relics!
2. On Monday night, prepare to set sail aboard the Inspiration Hornblower—the largest private yacht in Southern California and the venue for the exclusive San Diego Bay Networking Cruise.
This will be one voyage you’ll never forget! Cruising along San Diego Bay by night, you’ll be treated to fun music, delicious desserts and refreshing cocktails. Why not grab a drink and get to know some of the folks you’ve connected with online, as you take in the breathtaking views of downtown San Diego from the open-air sky deck?
3. If you want a quiet place to sit and talk, or perhaps do some video interviews, the Networking Plaza will be available for you around the clock. This is a huge centrally located space that can hold hundreds of people and is equipped with round tables, computer charging stations and video filming stations. So anytime you want to do some serious networking, this space is available to you 24/7!
#3: Highly Valuable Content
Take in highly valuable and inspiring pitch-free content—a trademark of Social Media Examiner—from 49 expert-led marketing sessions covering social tactics, social strategy, community management and content marketing.
Here’s a quick glimpse of the amazing content you can expect at Social Media Marketing World 2013:
- Social Tactics Track: Find out the best and newest ways to market your business with social media. Pick up actionable tips to improve your marketing with Facebook, Twitter, Google+, LinkedIn, Pinterest and YouTube.
- Social Strategy Track: Discover new strategies that will draw ideal customers to your business. You’ll soak in sessions on social strategy, the psychology of social media, measuring social activities, organizational transformation and much more.
- Community Management and Business-Building Track: Discover how to build communities and ultimately sell your products and services via social media. Track sessions include Facebook community management, developing community with blogs, building local businesses with social media and selling with social.
- Content Marketing Track: See how successful bloggers and podcasters build and maintain content that their customers love sharing. You’ll discover how to leverage content to sell, how to move people to action with content and tips for excelling with blogging and podcasting.
#4: Make it a Vacation
Social Media Marketing World starts Sunday evening on April 7 and extends through Tuesday, April 9, 2013. Why not stay a few extra days and make a vacation out of your trip?
If you’ve never visited San Diego, here are some things you can do while you’re here:
Be sure to watch this video.
The average weather in San Diego is 70° F year-round. San Diego also offers beaches, surfing, the world-famous San Diego Zoo, Sea World, LEGOLAND, San Diego Safari Park and tons more!
Keep in mind too, that an event of this caliber would normally cost thousands of dollars, and for sure there are smaller events out there that offer much less, and yet cost more. With all of these experiences and activities to enjoy in San Diego, this is the kind of deal you don’t want to pass up.
Want to Save Money?
For a limited time, you can save hundreds of dollars off the regular registration price. Click here to register!
What do you think? Does this sound like the kind of conference that might interest you? Please share your thoughts in the comment box below.
3 Lies that ‘Social Media Experts’ Like to Tell
If you're subscribing to these three lies perpetuated by so-called social media experts, you're missing out on key marketing fundamentals and losing social business opportunities.
Businesses to Fully Embrace Social Media In 2012
The vast majority of Americans are actively using social media. Has your business acted on this fact?
Are you looking for a way to keep pace with the quickly evolving field of social media marketing?
If so, Social Media Examiner has some exciting news…
But first, consider this story.
Imagine your business competing for your state’s “Best Brand” title against huge names such as Target, Dairy Queen and Wheaties.
Now imagine simply leveraging the power of social media and taking the grand prize! Wouldn’t that just blow your mind?
Well that’s exactly what happened to Creative Memories!
This Minnesota-based scrapbook supplies company beat 64 other brands to take the “Best Brand in Minnesota” title! And they simply relied on social media to make it happen.
Creative Memories won Minnesota's Best Brand by leveraging their existing fans via social media.
Recognizing the Opportunity
Creative Memories’ community manager Kristen Jacobs discovered a single tweet as she was monitoring Twitter for mentions of her company.
It turned out the Minneapolis St. Paul Business Journal was hosting a brand challenge. And one of America’s biggest retailers—Target—was in the running! Target had nearly 5 million Facebook fans at the time.
Jacobs’ immediate response was to post the article on their Twitter and Facebook pages, calling on their 60,000 fans to vote for them.
Creative Memories learned first on Twitter about the Minnesota Brand Challenge competition.
Creative Memories’ fans not only responded, but also voted for them repeatedly through six rounds of the competition against nationally acclaimed brands until Creative Memories emerged the winner of “Minnesota’s Best Brand.”
“We learned that we may not be as recognized, have as many customers or make as much money as the brands we were up against, but we do have something none of them have. And that’s the ability to use social media to mobilize a passionate fan base to action when needed,” said Jacobs.
Now you might be wondering, “How did the community manager know what to do, or how to respond?”
That’s a great question. But think about this: “What would have happened if she hadn’t responded or hadn’t known what to do?”
To be successful in social media, you need to know what to do when an opportunity knocks.
More than ever, it’s critical to keep up with social media changes, to stay competitive and to learn the tactics and strategies that produce the best results and the greatest return for your business.
Has your business tapped the massive opportunities presented by social media marketing?
Recent Statistics on Social Media Adoption
Here are a few reasons why you should invest heavily in social media:
Mass adoption of social media: Nearly 80% of all active U.S. Internet users regularly visit social media sites (Nielsen). And while consumers spend 25% of their Internet time on social sites, Facebook has become the most visited website in the world. Your customers are there.
Social media benefits businesses: Among marketers who include social media as part of their overall strategy, 97% agree that it provides benefits and value to their business (eMarketer).
Social media improves branding: In a survey of more than 700 marketers, 88% of respondents found that social media helps grow brand awareness. Social media also benefited marketers by allowing them to engage in dialogue (85%) and increase sales and partnerships (58%). An additional 41% of marketers said it helped reduce costs (Wildfire Interactive).
These stats are just a sample of the power of social media.
Are you “all in” with your social media activities? Want to fast-track your success?
Social Media Examiner Announces Social Media Success Summit 2012
“Social media has changed radically in the last 12 months,” acknowledges Michael Stelzner, (CEO and founder of Social Media Examiner). “Google+ entered the stage, Facebook introduced Timeline for pages, YouTube unveiled their new layout, Twitter got a complete revamp and then there’s Pinterest. It’s a completely different world and there’s a need to discover new strategies and new ways to market your business with these platforms.”
To equip you with the latest strategies for marketing with Google+, blogging, Facebook, LinkedIn, YouTube, Twitter and Pinterest, Michael Stelzner and the people you trust from Social Media Examiner have recruited 27 of the world’s most respected social media experts to share their newest tips and advice at Social Media Success Summit 2012.
If you’re not familiar with these events, they’re large online conferences (so you don’t need to travel).
Typically, thousands gather at Social Media Examiner Success Summits to discover new social media tactics, network with peers and discover how other successful businesses are using social media.
What People Say About Social Media Success Summit
Last year, 3,000 people attended the online summit.
Some of the organizations represented were Coca Cola, Visa, Microsoft, 3M, Honda, Kraft Foods, SAP, Wells Fargo, Disney, AutoDesk, LexisNexis, Four Seasons Hotels, Fuddruckers, EMC and thousands of small businesses.
Here’s what some of them had to say:
“Thoroughly wowed by the format and content. I will most definitely attend future summits,” Kim Kiefer
“Guaranteed to improve the way you approach social media. I’ll be back next year!” Derrick Sweet
“Phenomenal topics and knowledgeable speakers. The ability to ‘catch up’ on sessions thanks to recordings was a selling point for me due to scheduling,” Erin Caples
“This is the most comprehensive training I have yet seen on social media. The lineup of presenters was most impressive and the whole summit exceeded my expectations,” Suzanne Kiraly
Meet Your Presenters
Among the 27 social media experts who will be presenting at this summit are:
- Jeremiah Owyang, Altimeter Group
- Chris Brogan, author of Google+ for Business
- Mari Smith, co-author of Facebook Marketing: An Hour a Day
- Brian Solis, author of Engage
- Scott Monty, head of social media at Ford Motor Company
- Frank Eliason, author of @YourService
- Michael Stelzner, founder of Social Media Examiner and author of Launch
- Jay Baer, co-author of The Now Revolution\
- Jason Falls, co-author No Bullshit Social Media
- Mark Schaefer, author of The Tao of Twitter
- C.C. Chapman, co-author of Content Rules
- Dave Kerpen, author of Likeable Social Media
- Jesse Stay, author of Google+ for Dummies
- Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies
- And experts from Dell, Ford, LinkedIn, Citigroup, Citrix and many others.
Why Attend Social Media Success Summit?
Here are a few reasons:
- Learn the latest and best social media business-building tactics.
- Learn about tracking and measuring social media return on investment.
- Learn how to sell with Google+, blogging, Facebook, LinkedIn, YouTube, Twitter and Pinterest.
- Learn how content marketing fits in with social media.
- You’ll have the opportunity to network via LinkedIn with thousands of people who are expected to attend.
- You’ll interact live with experts from big B2B and B2C brands such as Ford, Dell, LinkedIn, Citigroup and Citrix.
- Keep learning even after the summit is over—With the session recordings and the transcripts, you can keep studying the material for up to one year from the date of your ticket purchase.
Want to save some money? If you reserve your spot now, you’ll save 50%. Click here for details.
What do you think? Would you be interested in learning what the world’s top social media experts are doing that makes them so successful? Leave your questions and comments in the box below.
Category: adam brown, amy porterfield, ana white, andrea vahl, brian solis, C.C. Chapman, chris brogan, dave kerpen, frank eliason, james wedmore, jason falls, jay baer, jeremiah owyang, jesse stay, justin levy, kelly lester, kipp bodnar, mari smith, mario sundar, mark schaefer, nichole kelly, patricia redsicker, paul colligan, phyllis khare, Reviews, rich brooks, rick calvert, Scott Monty, Social Media, social media benefits, social media event, social media experts, social media for business, Social Media Marketing, social media return on investment, social media strategies, social media success summit, social media success summit 2012, social media tactics, Social Media Training, success summit /
Hashtag to Watch: #TweetThePress
If you live half your life on Twitter (like me) then you’ve likely seen this hashtag floating around: #TweetThePress.
Where did it start? What does it mean? And why are hundreds of tweeters using it?
New Career Opportunities Daily: The best jobs in media.
How Workopolis is Leveraging Content to Stay Competitive with Linkedin [Case Study]
We all know how useful LinkedIn can be as a professional resource, but how are smaller-scale career websites like Workopolis staying afloat? Workopolis, a Canadian-based career site, is remaining at the top of its game by sticking to one simple maxim: content is king.
With networks such as Linkedin, it’s easy to forget that sites like Workopolis even exist. For this reason, the Workopolis team is leveraging content to draw attention to their website by providing users with relevant, industry-focused, and useful content.
When you sign up for Workopolis, you provide your email. I found one of my first jobs in social media through Workopolis, so they have my email on their mailing list. I hadn’t heard from the career site in a while—to be perfectly honest, I’d kind of forgotten about them—but these past few weeks I noticed two emails in my inbox from Workopolis. Now typically, I delete email newsletters right away (who has the time to read all of them?) But I didn’t delete the two from Workopolis, and here’s why:
Did you catch those headlines? Who wouldn’t be interested?
“Four Reasons why no on is Seeing Your Resume” and “Your Looks Matter: A Study on how Your Face May be Hurting Your job Prospects .” The first article deals with ways that the website’s users can optimize their profiles and online resumes to ensure visibility. The article offers advice, like “add keywords that are sure to attract your employer” and “customize your resume for each job you apply to.”
I sent this article to a friends who is currently seeking employment and she said she found it helpful.
The second article deals with how your appearance impacts an employer’s first impression of you, with much attention paid to first impressions in an interview scenario. More interesting, I think, would be an article exploring how your profile picture on sites such as Facebook and Twitter impact your online brand presence, since most job-hunting happens online these days, but nevertheless, Workopolis’ content is useful for face-to-face professional encounters.
Here’s why Workopolis’ content strategy is effective:
First and foremost, they know their audience: the Workopolis team has determined that any one using their website is either looking for a job or looking to hire someone for a job; knowing this, they’ve catered their content for their audience. Some key questions that the Workopolis content team have clearly asked themselves include, “what does my audience want to read about?” and “how can I develop content that’s useful to my audience?”
Also, all of Workopolis’ content demonstrates a clear and focused conversation. Whenever I develop content strategies for brands, one of the first things I ask is “what is the main conversation taking place here?” One that is determined, it’s easier to make editorial decisions and shape a content plan. All of Workopolis’ content thematically fits into one conversation—”finding a job” or “best practises for finding a job.”
The final reason why Workopolis’ content is effective is because it isn’t marketing to you, it’s informing you.
On the one hand, Workopolis is marketing to you in the sense that their content encourages you to use their site, but on the other hand, their content isn’t trying to “sell” you anything directly; instead, they’re providing informative and useful content that keeps their brand top-of-mind. Workopolis’ content establishes them as experts in the career-finding industry, so later down the road if I’m looking for a job, Workopolis comes to mind because of all the great information they’ve provided to me.
Is your business producing relevant, industry-specific and useful content, or are you simply sending out self-absorbed spam (“buy my e-book”, “join my mailing list”, “look what I did,” etc)? I’ve seen way too many writer-centric headlines floating around the internet and not enough audience-centric content, like the kind Workopolis is creating and disseminating.
Want to develop a better content strategy? Start by creating and sharing useful content. Your audience will thank you.
@Amanda Cosco is a freelance writer, content queen & social media girl genius. To learn more about her, visit her professional blog here.
New Career Opportunities Daily: The best jobs in media.
Category: amanda cosco, content is king, content plan, content providers toronto, content queen, content strategy, effective content strategies, freelance writers toronto, how do i know what to say on social media, planning your content, Social Media, social media case studies, social media expertise, social media experts /
