Archive for Yes
Tips for Personal Branding in the Digital Era
It doesn’t matter if you have the perfect job and have no plans of leaving — consistent networking and personal branding efforts ensure you’ll stay on the top of your network’s members’ minds and be viewed as an authority in your field. That starts with your interaction with others, even in the space of digital.
Category: Behavior, Best Practices, branding, Content, Marketing, Public Relations, Social Media Marketing, strategy, Yes /
5 Useful Apps for Facebook Business Pages
Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled. Read on for information about Facebook Business Pages, along with five essential apps for your brand's page.
Category: branding, Content, facebook, facebook business pages, Marketing, Social Media Marketing, social networks, Yes /
Digital Anthropology: New Rules for Engaging with Gen C [VIDEO]
Discover what it takes to make more human connections and smarter business decisions during this era of upheaval. Mobile commerce, social networks, smartphones, tablets and real-time connections all the time—this time period represents a huge evolutionary step—and it really is the end of business as usual. Will your company adapt, or go extinct?
Category: Best Practices, branding, brian solis, Content, Marketing, ROI, Social Media, Social Media Marketing, video, Yes /
Survey Reveals Having Facebook Fans Tops SMB Wish List [INFOGRAPHIC]
When it comes to growing business, business owners perceive having 2 million engaged Facebook fans more valuable than a Super Bowl ad, and far more desirable than having the same number of Twitter followers.
Category: facebook, Infographics, Marketing, Research, Social Media Marketing, staples study, twitter, Yes /
New Google+ Features Hit the Web
This week, developers and tech-geeks nationwide met at the annual Google I/O Developer Conference in San Francisco for three days of product plans, apps, and updates galore. Google added 41 new features to their social network darling, Google+.
Why It’s a Mistake For Brands to Ignore Tumblr
Even though Tumblr is often forgotten by brands, it’s still a massive community. In fact, the absence of brands (and the only recent emergence of in-stream advertising) may play a big part in the site’s continued rapid growth. More than 107.5 million blogs and 50.5 billion posts have been created on Tumblr, including the more than 70 million new posts that appear every day.
Category: Best Practices, blogging, community, Community Management, Engagement, Marketing, Social Media, Social Media Marketing, tumblr, Yes /
Dark Side of Community Management
This post is a love letter to my fellow community managers, as well as a brass-tacks discussion on the practice of community management – the dark and the light side of it. It is also a call to action for community managers to take a proactive stand against burnout — while working all the time may seem like the right thing to do for our communities in the short term, burnout renders us useless to these same communities.
An Update on Amy’s Baking Company Social Media Meltdown
An update on the Amy's Bakery Company social media fiasco. They've hired Justin Rose PR and are planning to carryout a grand reopening. I can't help but feel that a huge amount of the people following this story are purely people wanting to watch the carnage unfold. And unfold it has! They will get next to zero value from that increased audience.
How to Get the Best ROI From Social Media
How much of your social media traffic is bringing about real return on investment (ROI)? And if the answer is "not much," then what can be done about this problem? Getting more results from social media can be difficult. Here are a few tips that may help.
Category: Best Practices, blogging, Content, facebook, ROI, Social Media, Social Media Marketing, social networks, strategy, twitter, Yes /
The Basics of Video Storytelling
For some time, marketers have been moving away from the traditional selling tactics of TV commercials. It is no longer enough to tell audiences that your product is great and that they should buy it. One of the buzzwords that characterizes the shift away from pure selling is ‘storytelling.'
Category: Advertising, Behavior, Best Practices, Content, Marketing, sales, Social Media Marketing, storytelling, strategy, video, Yes /
