Archive for Yes
Mapping the Customer Journey with Social Intelligence
There’s never been a better time for marketers for to see, understand and respond to the customer journey. Today’s “open social age” has created a “looking glass” for companies to understand the complex nature of their customers as millions of them are broadcasting their opinions on a real-time basis.
Category: Analytics, Behavior, Best Practices, Enterprise Social, Marketing, Metrics, Research, Social Customer, social data, social intelligence, strategy, Yes /
Sales Pipeline in Percentages Redefined
It’s common for leaders to measure their sales pipelines by the probability of the deal closing. And a common mistake. Probability of close is a subjective measurement that requires the sales rep to make a judgment about their chances of making a sale. It requires interpretation, bias and is ripe for abuse.
5 Sparkling Ideas for Integrating User-Generated Content Marketing
Consumer trust is a critical factor in marketing. If an individual doesn’t believe your brand can deliver on its promises, or provide something better than its competition, they probably won’t ever make a purchase. Leverage the thoughts, words, and images of real human beings - with their permission, of course.
Category: Behavior, Best Practices, branding, community, Community Management, Content, Engagement, loyalty, Marketing, Social Customer, Social Media Marketing, strategy, Yes /
Subcultures: Big Opportunity for Social Brands to Generate Value
Subcultures are a big opportunity for Social Brands to generate value. During Digital Shoreditch 2013, we've discussed about how marketers need to re-think their targeting, understanding and consideration of consumers. Subcultures are a critical "life force" for brand equity as social networks rise through cultural mash-ups and phenomenons.
Twitter Amplify Promotes Brands Across Multiple Screens
Hot on the heels of the micro-blogging site’s most recent marketing tool, the lead generation card, Twitter has introduced another new feature to help brands advertise online: Twitter Amplify. Twitter Amplify takes advantage of the multi-screen viewing activity of many Twitter users by showing commercials before sporting clips posted in real-time during tournaments, games and events.
Category: Advertising, branding, Marketing, Social Media, Social Media Marketing, twitter, Twitter Amplify, Yes /
Socially Stephanie: Social Media Time Management
In the inaugural post of our new social media advice column, social media pro Stephanie Frasco has some tips for Knackered Knitter in Nashville, who wants to know how to build up a social media presence for her knitting company...AND find time to actually knit.
Facebook Page Insights Broken Since May 13th
Jenni Maley digs around to find out why Facebook Page Insights aren't updating past May 13th, 2013. See what a Facebook Rep had to say about it.
Mention Tools: The Strategic Weapon for the New Era Of Search
The impeccable Mention Tool is slowly, but surely climbing the popularity ladder owing to its exceptional ability to derive results. The valued supports of two big names in the Internet Marketing industry, SEOmoz and Ahrefs, have helped tremendously.
Category: Advertising, Analytics, Marketing, mention tools, Search, SEO, Social Media, Social Media Marketing, strategy, Tools & Apps, Yes /
Teens Are Getting Over Facebook, and Not Just Because Their Parents Are On It
The background chatter about teens leaving Facebook has been steadily increasing in volume practically all year. It’s well known that teens are beginning to feel crowded out on the Zuckerberg owned network by all the parents, aunts, uncles, and other undesirable adult types that have been cropping up on it.
Category: Exclusive, facebook, Instagram, Platforms, Social Media, Social Media Marketing, social networks, teenagers and social media, tumblr, twitter, Yes /
Waze Could Make Waves Between Google and Facebook
Waze seems to be at the center of quite an interesting bidding war between Google and Facebook, according to a recent article in Computer World. Waze is "the world's fastest-growing community-based traffic and navigation app." And it's at the heart of what looks like a bidding war between Facebook and Google...
