Archive for Best Practices
The Hero’s Journey: My Take on "What is the Future of Business"
Books have changed my life, repeatedly. Books brought me out of the narrow life of the rural South, and books (Faulkner, Welty, O’Connor) helped to expand it.
Social Media for Business: Do You Really Know Your Audience?
Your goal each day should be to inspire your audiences to connect with you with a goal of helping them achieve their goals. When you help them achieve their goals, you achieve yours by default. Inspire – Connect Achieve! Don’t make it more complicated than it needs to be. Got it?
Category: Advertising, Best Practices, branding, community, Content, Engagement, listening, Marketing, Social Media, Social Media Marketing, Yes /
5 New Pinterest Features You Should Know
Over the last few months, Pinterest has made a number of changes and upgrades – no major redesigns or ad implementations that we thought might be coming, but five that are worth noting. To the daily Pinterest user and marketer, a few of these can make a significant change in your life.
Category: Analytics, Best Practices, chrome, community, Exclusive, google chrome, Mobile, pinterest, Social Media, Social Media Marketing, Yes /
Solving Content Challenges, Motivating Employees, and Other Content Tricks!
Connecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing pros. Here are some recommendations to follow for content marketing success.
Category: b2b, Behavior, Best Practices, blogging, Community Management, content marketing, Engagement, strategy, Yes /
Why PTAT Doesn’t Correlate with Engagement in Facebook Analytics
Engagement has become a nearly universal social media KPI. However, Facebook's infamous People Talking About This (PTAT) metric puts a bit of a wrench in this equation. Using Nike Golf's Facebook Analytics as an example, we can clearly see how PTAT doesn't correlate with engagement.
Promoting Content with Google+
Many bloggers stop the promotion of their content at Facebook and Twitter. Google+, however, has broadcasting components that can make the promotion of content easier and can create more interactive reader experience.
Category: Best Practices, best practices blogging, blogging, Content, cross promotion, Engagement, facebook, Facebook vs Google+, google, Influence, strategy, twitter, Yes /
5 Career Tips for Recent Graduates
Given that I actually looked forward to work every day for 30 years, and given that I never felt that I had to answer to anyone but myself I thought I’d share some tips for recent graduates.
Inbound Marketing: A Salesperson’s Perspective
Inbound Marketing is a salesperson’s dream. As long as you are willing to properly review the data analytics, it shortens the sales cycle timeline, allowing for more conversions and more success.
Category: Analytics, Best Practices, conversion rates, data analytics, inbound marketing, Marketing, Metrics, Research, ROI, sales, Yes /
Amy’s Bakery Meltdown: Yelp Is Broken and Social Flashmobs Apparently Rule
Yelp may not be the go-to source for restaurant reviews. Why? Amy's Baking Company has 1131 reviews, 99.9% of which are snarky, mean, negative “reviews.” How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for flash mob social media bashing? 99.9%
Category: Amy's Bakery, Amy's Baking Company, Behavior, Best Practices, community, Community Management, CRM, customer service, Engagement, Reviews, yelp, Yes /
5 Ways to Turn Your Facebook Cover Photo into a Call-to-Action That Converts
The cover photo of your Facebook Page is a great piece of marketing real estate. But how can you use it to drive user actions and conversions? In light of Facebook’s new policy that allows for cover photos to include calls-to-action (CTAs), here are five ways to start converting visitors.
Category: Best Practices, branding, call to action, facebook, Social Media Marketing, strategy, Yes /
