Archive for Behavior
Amy’s Bakery Meltdown: Yelp Is Broken and Social Flashmobs Apparently Rule
Yelp may not be the go-to source for restaurant reviews. Why? Amy's Baking Company has 1131 reviews, 99.9% of which are snarky, mean, negative “reviews.” How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for flash mob social media bashing? 99.9%
Category: Amy's Bakery, Amy's Baking Company, Behavior, Best Practices, community, Community Management, CRM, customer service, Engagement, Reviews, yelp, Yes /
Tips for Personal Branding in the Digital Era
It doesn’t matter if you have the perfect job and have no plans of leaving — consistent networking and personal branding efforts ensure you’ll stay on the top of your network’s members’ minds and be viewed as an authority in your field. That starts with your interaction with others, even in the space of digital.
Category: Behavior, Best Practices, branding, Content, Marketing, Public Relations, Social Media Marketing, strategy, Yes /
The Basics of Video Storytelling
For some time, marketers have been moving away from the traditional selling tactics of TV commercials. It is no longer enough to tell audiences that your product is great and that they should buy it. One of the buzzwords that characterizes the shift away from pure selling is ‘storytelling.'
Category: Advertising, Behavior, Best Practices, Content, Marketing, sales, Social Media Marketing, storytelling, strategy, video, Yes /
New Digital Influencers: The Coming Youthquake
What’s different about these generations than those before them? Gen Y and Z were born with digital in their DNA. While that may seem like a given, it is the very detail that separates them from their parents, teachers, businesses, governments, and any organization other than those already run by Gen Y and Z. As a result, our society splits into two camps, those who “get” these connected generations and those who do not or will not.
This Social Media Meltdown Is a Modern Cautionary Tale
It’s easy to read about best practices, nod your head in agreement, and then move on. But the fine folks Amy’s Baking Company are in the middle of writing a modern cautionary tale that shows just how important keeping control of your social self really is.
The Comfort of Strangers: Human Social Media
The next time you feel that massive social platforms have decreased our ability to interact or feel emotion, look for human social media. You will find it in the heartfelt mentions of loved ones now gone, posts asking people to give blood after a tragedy, requests to help find a lost child, friend, or pet.
Marketing Lessons from the Wu-Tang Clan
What if you created your own ‘Wu-Tang Clan’ of internal experts assigned to attract and build specific segments of your market? What if you leveraged the audiences they built on their own to create a powerhouse when you brought those experts and their communities together?
Category: Behavior, Best Practices, Community Management, Content, Engagement, Marketing, Research, Social Media Marketing, strategy, Yes /
The Big Brand Theory: The Obama Re-election Campaign
Curious about what the head of the technology office for President Obama’s re-election might be able to tell you about how to put together an effective social media campaign? Bryan Whitaker is on a mission to make social media "more sophisticated, data-driven, efficient and cost-effective."
Social Startup: Tellagence
Though Hixson describes Tellagence akin to climate prediction, it’s actually even a bit more than that. It’s more like being able to subtly influence the weather by knowing where to strategically set up clouds.
Category: Analytics, Behavior, community, Exclusive, Influence, Metrics, predictions, Research, social networks, social startups, strategy, twitter, Yes /
Miraculous Moms Want Ravishing Roses [INFOGRAPHIC]
How important is Mom in the scheme of things? Check out this infographic about how is spending how much on Mom. Some of the numbers surprise us…do they surprise you?
