Archive for pinterest
Chanel doesn't even have an active account on Pinterest, but that didn't stop the Paris-based fashion house from ranking first in a study of luxury fashion brands on the platform.
Software developer Pivotal Labs and analytics firm Curalate came up with a list of 10 high-end fashion brands that rank well across social (per data from Kred, Klout, Unmetric, etc.), and assessed their performance on Pinterest in terms of pins, repins and total impressions. Chanel came out on top, generating an average of 400 pins and more than 3,600 repins per day. Pins were primarily pulled from chanel.com and elleandblair.com, a popular YouTube channel. Read more...More about Fashion, Marketing, Luxury, Pinterest, and Business
Etsy, one of the first websites to include ‘Pin It’ buttons on all of its photos, joins the first cohort of mobile apps to get the buttons.
The pilot also includes the craft apps ModCloth, SnapGuide and Brit + Co. and the informational photosharing app Fotopedia. Mobile commerce apps Zulily and The North Face, travel app Jetsetter and the TED talks mobile app have also launched Pinterest integration.
Until its most recent spate of small launches, Pinterest has been relatively quiet. Today’s app integrations show that the company is content to continue to appeal largely to “light” crafty and commercial use cases. But as it embeds its product in more popular services, it gains staying power.
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Pinterest just got an upgrade that could make it easier for users to gather information by navigating in its site. Instead of exclusively linking back to the original source, pins from certain brands will now display information such as recipes, movie reviews and price information.
Brand Partnerships Bring New Pin Format
Pinterest has partnered with several brands, including eBay, Target, ModCloth, Sony and Netflix, to introduce these more descriptive pins. The content of these pins will vary based on the brands who post them. For example, a pin from ModCloth could include the price of an item of clothing, while a pin from Netflix could provide more information about the cast of a TV series or the rating of a film Read more...More about Ebay, Netflix, Target, Modcloth, and Pinterest