Archive for Social Media Marketing
What Would Happen If Every Employee Had Admin Access to the Corporate Social Media Accounts?
For most small B2C establishments, particularly brick-and-mortar retail and dining, social media presents a challenge in terms of authenticity, timeliness and scale. Casey at the pizza place is able to capture pure moments as they happen and deliver them to his online audience, such as a toddler enjoying a slice while wearing a Superman cape.
Category: facebook, Instagram, Social Customer, Social Media, Social Media Marketing, strategy, twitter /
The State of Digital Content [INFOGRAPHIC]
As more sites have now added share buttons and integrated social media it has become easier to share content socially than ever before. In February 2010, people preferred to share content via email but now sharing content via email has decreased from 93.3% in 2010 to 53.3% in February 2013.
Category: Content, Infographics, Research, Social Customer, Social Media, Social Media Marketing, social networks, video /
Prescriptive Analytics in Social Media: Optimize Your Processes
Many businesses face problems that require them to optimize their processes given constraints faced. Prescriptive analytics help you allocate scares resources, optimize market outcomes or limit risks.
Want to Increase Website Conversion? Fix These 5 Problems
Consumers, aided by social, mobile and internet technologies, are expecting more from the brands with whom they choose to do business. They are beginning to define a brand mostly, if not solely, by its online presence. To offer value and increase website conversion, make sure you fix these any or all of these five elements if they are broken.
Category: Advertising, Analytics, Best Practices, branding, Content, Marketing, sales, Social Customer, Social Media, Social Media Marketing, Website /
Worst Kept Secret on LinkedIn
Linkedin can be used to search for and find almost every professional business person in the Western World. But Linkedin hides those people who are not closely connected to you and uses this fact as way to get you to upgrade to paid-for accounts. But there is a way around this.
What Does the Social Shake-Up Mean to Cox Communications?
I had a chance to sit down with Adam Naide, Social Media & Digital Marketing Lead at Cox Communications to discuss some of the topics that you will see at the Social Shake-Up Conference where Adam will be speaking. The following is a transcript of that conversation.
Pinterest Adds Products, Recipes and Movies
Now, when looking at a product pin, pinners will see pricing and availability, and where to buy that product. Pinterest is calling these "rich pins" and has already worked with a number of retailers to provide these useful ones.
Category: Content, Marketing, pinning, pinterest, Products, Social Customer, Social Media Marketing, social networks /
6 Rules of Marketing Strategy for the Digital Age
While digital gives you the opportunity to reach out to millions with a single click, it also poses a problem: if not monitored properly, it will not be as effective as face-to-face communication. Since your customers are interacting with you through electronic media, they need to be able to see the human side of the interaction to trust you and do business with you.
2013 Social Media Marketing Industry Report
Are you wondering how your peers are using social media? Wondering if you should focus on Pinterest or podcasting, or put more effort into Facebook? In our fifth annual social media study, more than 3000 marketers reveal where they focus their social media activities, how much time they invest, what the rewards are and where they’ll [...]
12 Ways to Delight Your Social Media Community & Audiences
The most important thing you can do to better delight everyone who comes in contact with your brand is to listen to them. Listen with a goal to understand, not just think about the next thing you can shout back at them. Bottom line, listen more than you talk.
Category: Best Practices, branding, community, Content, listening, Marketing, Social Media, Social Media Marketing, strategy /
