Archive for klout.com
Klout CEO Joe Fernandez Responds to Critics
A week ago I wrote "Delete Your Klout Profile Now!" a passionate call for people to opt-out of Klout, the company in the business of measuring a person's "social influence." The post was read by more than 12,000 people and re-posted 2,200 times. In the spirit of fairness I submitted a list of questions to Klout CEO Joe Fernandez and he agreed to respond. I promised to run his answers verbatim. Here's my questions and Fernandez' answers to criticisms about Klout.
Category: Analytics, Engagement, Exclusive, gaming klout, Influence, Klout, Klout Changes, klout.com, Metrics, News, Opinion, Privacy, Social Media, Social Monitoring /
Klout and Social Media Influence Scoring – Get Used to It
Social Media Influence Scoring (like PROskore or Klout) is here to stay – get used to it. It’s not useful to judge it as good or bad. It’s useful and it’s profitable. Just like Fair Isaac’s FICO scores. Love ‘em or hate ‘em, they’re here to stay. That doesn't mean that Klout is here to stay, though.
Category: Best Practices, Community Management, Exclusive, facebook, Influence, Jobs, Klout, Klout Changes, klout.com, linkedin, Marketing, measurement, monitoring, Personal Branding, Privacy, scoring, Social Business, Social Customer, Social Media, Social Monitoring, social networks, strategy, Tools, twitter /
Klout and Social Media Influence Scoring – Get Used to It
Social Media Influence Scoring (like PROskore or Klout) is here to stay – get used to it. It’s not useful to judge it as good or bad. It’s useful and it’s profitable. Just like Fair Isaac’s FICO scores. Love ‘em or hate ‘em, they’re here to stay. That doesn't mean that Klout is here to stay, though.
Category: Best Practices, Community Management, Exclusive, facebook, Influence, Jobs, Klout, Klout Changes, klout.com, linkedin, Marketing, measurement, monitoring, Personal Branding, Privacy, scoring, Social Business, Social Customer, Social Media, Social Monitoring, social networks, strategy, Tools, twitter /
