Archive for blogging

Fashion Decoded: Lessons from the Geek Chic

Even with the projected 80% increase in online investment by luxury brands in 2013, fashion brands small and large also are significantly recognizing that the silver lining lies in the adoption of a reliable listening strategy. As transient as fashion is, it appears that Geek Chic is here to stay. Of course, Oscar Wilde knew that over a century or two before Geek Chic became the rage, noting way back then that “You can never be overdressed or overeducated.”

Why It’s a Mistake For Brands to Ignore Tumblr

Even though Tumblr is often forgotten by brands, it’s still a massive community. In fact, the absence of brands (and the only recent emergence of in-stream advertising) may play a big part in the site’s continued rapid growth. More than 107.5 million blogs and 50.5 billion posts have been created on Tumblr, including the more than 70 million new posts that appear every day.

What Does It Take to be a Good Community Manager?

Write a controversial blog post, tweet someone you wouldn’t dare to on a normal day. Post content that you know will piss someone off. This is how you push the envelope in Social Media, and it is the only way you’ll learn what the boundaries truly are with your audience.

How to Get the Best ROI From Social Media

How much of your social media traffic is bringing about real return on investment (ROI)? And if the answer is "not much," then what can be done about this problem? Getting more results from social media can be difficult. Here are a few tips that may help.

Editorial Calendar Stress? Content Brainstorm Could Spell Relief

Is the lack of new ideas for your company’s blog stressing you into insomnia and nail biting? It’s daunting to be the one who has to keep the editorial calendar filled with blog post concepts on an ongoing basis.

How a Blogging Community Can Help Mediate Problems with Authorship

You can imagine our surprise when Yvette was publicly accused of stealing someone else’s blog post in the comments of her own. Plagiarism is a fireable offense here. I won’t stand for it, nor do I want our clients to have to endure what the UPS Store did when they outsourced their content development.

Users Can Email Tumblr Posts From the Dashboard

tumblr, blogging, email, UX, designUsers can now email Tumblr posts directly from the homepage, or “dashboard.”

Users can access the feature through a drop-down menu attached to share button that also leads them to the post’s permalink page. They then type in the email address to which they want to send the post.

Tumblr draws its popularity almost exclusively from its simple interface. But as its audience has grown, the platform has faced growing pressure to add more features, leaving it in something of a bind.

The move today to add another feature to an existing button shows the company continuing to balance the two pressures.

The feature will also facilitate viral marketing for Tumblr by making it easier for users to send posts to social contacts who don’t have Tumblr accounts.

New Career Opportunities Daily: The best jobs in media.

Turn Your Knowledge of Startups Into a Columnist Gig at Inc.com

Just like its print counterpart, the Web incarnation of Inc hopes to provide the startup world with useful advice. “It’s a resource for business owners, fast-growing companies, entrepreneurs and people with an entrepreneurial spirit,” said Nicole Richardson, the site’s executive editor of special projects. Despite their similar missions, however, Inc.com’s content is decidedly more Web-friendly with short, service pieces.

Anyone with expertise related to entrepreneurism or business management may be able to land a gig as an Inc.com columnist.  Get more details, plus contact info for editors accepting pitches in How To Pitch: Inc.com.

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New Career Opportunities Daily: The best jobs in media.

How to Move Your Blog Post Up in Search Results

When you publish your blog post, ideally you want Google to index it and send you relevant traffic for free! But to get that traffic you need to help Google so the content is indexed correctly–and that means your blog content needs to be optimized so that Google can more easily discover it. Translation? Blog visibility and website traffic.

How to Generate More Leads With Your Blog: 5 Tips

Does your business have a blog? Would you like your blog to bring in more leads for your business? You already know you need to create awesome blog content, but there’s more to business blogging than just that. You also need to include a few tactics to help you bring in the leads you want. [...]