Archive for loyalty
Fashion Decoded: Lessons from the Geek Chic
Even with the projected 80% increase in online investment by luxury brands in 2013, fashion brands small and large also are significantly recognizing that the silver lining lies in the adoption of a reliable listening strategy. As transient as fashion is, it appears that Geek Chic is here to stay. Of course, Oscar Wilde knew that over a century or two before Geek Chic became the rage, noting way back then that “You can never be overdressed or overeducated.”
Sentiment Analysis: Is Social Media Driving Pakistan’s Future?
What May 11, 2013 brings to the political fate of Pakistan will be determined in some hours of having written this article. Whether that is a "Tsunami of Change" or a "Perception of Stagnation" with the same old leaders reclaiming the helm, we can be sure of the unprecedented role that social media has played in the lives of Pakistanis.
"Sentiment That Matters," with Augie Ray
"I just want brands to focus on sentiment that matters and not on what is facile and easy to measure. Ten thousand 'likes' for a puppy picture is not worth a dozen customers getting their real problems resolved because brands listened and acted."
Category: Behavior, Engagement, Exclusive, loyalty, News, reputation management, sentiment analysis, Yes /
Activate Your Social Media Community for Product Development
The engagement and activation of your community can assist with virtually every stage of product development including idea generation, concept screening, concept development, commercial viability analysis, beta testing, and commercialization and launch.
Category: community, Community Management, Content, Engagement, facebook, google, listening, loyalty, pinterest, product development, Research, ROI, Social Media, social networks, strategy, twitter, Yes /
The Gamification of Experience
I like the idea of gamification…in theory. In its simplest definition, it is creating an action and reward system for members of your community. Humans like games because we get some immediate gratification. The gamification of experience, however, leads to some odd “rewards” for those who play.
Category: Behavior, Best Practices, community, Content, Engagement, gamification, loyalty, sales, Social Media Marketing, strategy, Yes /
Can JCPenney’s Social Media Mea Culpa Save Its Brand?
JCPenney recently made a huge public apology. The response was large and immediate. The brand's Twitter feed was flooded with responses and the hashtag #jcpListens floated to the top of Twitter's trending list.
Category: Apology, brand awareness, branding, Content, Engagement, facebook, loyalty, Social Media, social media campaign, Social Media Marketing, social networks, twitter, Yes /
How Social Media Shapes the Stanley Cup Playoffs
Hockey teams have traditionally used the Stanley Cup Playoffs to amplify their marketing efforts. Learn how the league (and some teams) are doing so on digital and social channels in 2013.
Mastering Customer Loyalty: Lady Gaga Style
Lady Gaga is an ideal role model for anyone who wants to focus on community building and customer loyalty. In her new book, Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics, author Jackie Huba discusses just how she built her legions of intensely loyal fans and how businesses can learn from her.
The Future of Social Media
In the past decade we have seen many changes in the world of Social Media and business. Twitter and Facebook have adapted to the world of business better than anyone could have imagined. In 2009, we saw the realisation of the influence that listening to consumers had on Social Media and in the ending of 2011, media went from being a simple broadcast platform to a sophisticated network of connections and rewarding engagements.
Category: Advertising, Engagement, facebook, geolocation, Influence, loyalty, Mobile, Platforms, Search, Social Customer, Social Media, social networks, twitter /
The Review of Reviews [INFOGRAPHIC]
Too many business owners throw their hands up and give up on reviews. It’s personal and it’s painful to read how someone misinterpreted and mis-characterized your service, product, or business. But, the absolutely dead wrong response is to walk away.
Category: Behavior, Best Practices, community, customer service, Engagement, Infographics, listening, loyalty, reputation management, Reviews /
