Archive for lead generation
Build a Highly Targeted Prospect List Using LinkedIn
Within 45 days, starting from scratch, I built a prospect list of North American telecoms, cell phone and cable companies that have more than 200,000 subscribers (about $150MM sales) from a total cohort of 1200 companies.
Tips For A Successful Social Media Campaign On Facebook, Twitter and LinkedIn [INFOGRAPHIC]
When a social media campaign is done right, more leads and publicity are generated for a business. In fact, according to one study, 52 percent more leads are generated when marketers spend six or more hours a week engaging on social media compared to those who spend less time.
Category: Analytics, Best Practices, Content, facebook, Infographics, lead generation, linkedin, Marketing, Social Media, Social Media Marketing, twitter /
Video SEO: How It Failed and Succeeded
In early 2012 we tried an experiment. We did some research that indicated the quickest way to get SEO traffic for a new website was in the realm of video SEO. Google returns video results in the top 10 frequently. These videos are always much easier to rank on the first page than content of other types.
New Twitter Card Allows Marketers to Get Users’ Contact Info
Twitter today rolled out an additional feature in its card format that allows marketers to obtain users’ email addresses from within the Twitter stream.
A promoted tweet that employs the Lead Generation Card includes a button inviting users to sign up for an email list. When users click the button, their Twitter handle and associated email address are sent securely to the tweet’s sponsor.
“Marketers regularly talk to us about their goals, and for many it boils down to one major theme: generating leads, and ultimately driving purchases,” wrote Mitali Pattnaik, a product manager for revenue.
Twitter has already tested the card in a private beta “with a handful of brands,” Pattnaik said. Today the product became available to all of Twitter’s managed marketing clients. It will eventually become available to self-service marketing clients as well, according to the company.
According to Twitter, participants in the closed beta indicated that the Lead Generation Card helped resulted in cheaper lead generation than other marketing products they used.
New Career Opportunities Daily: The best jobs in media.
Category: Advertising, Email, lead generation, lead generation cards, Mitali Pattnaik, News, Social Marketing, twitter /
How to Use Twitter for B2B Lead Generation
A recent study shows Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. For B2B marketers, that's a big deal. Here's a quick guide on getting the most out of your Twitter for lead gen campaign.
Category: b2b, Enterprise Social, facebook, lead generation, linkedin, sales, Social Media, Social Media Marketing, twitter, Yes /
Is Your Inbound Marketing "Expert" Really An Expert?
How often do you see or hear people claim to be inbound marketing experts? Have you heard someone claim that they "will get you on the first page of Google"? Don't be fooled. Here are some tips to help you determine if your inbound marketing expert is truly an expert.
Category: Best Practices, google, inbound marketing, lead generation, Marketing, Policy & Guidelines, Search, SEO, Social Media Marketing, strategy /
Generating Leads With LinkedIn: What You Need to Know
Do you use LinkedIn for business? Are you wondering how you can use LinkedIn to generate quality leads? To learn how to use LinkedIn to attract leads and build networking relationships, I interview Stephanie Sammons for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a [...]
