Archive for geolocation
The Best iPhone Productivity Apps of 2013
The iPhone has become a much more integrated device for managing productivity. Recently, a new breed of iPhone apps have begun to hit the App Store that have more intuitive and sleek interfaces. After testing many, here are 11 of the best productivity apps that I've found for the iPhone.
Category: Analytics, Behavior, blogging, Channel Dashboards, Community Management, Engagement, Enterprise Social, Exclusive, facebook, geolocation, google, Instagram, linkedin, Marketing, Mobile, mobile apps, Monitoring Tools, Opinion, Platforms, Social Media, Social Media Marketing, social networks, Tools & Apps, twitter, Yes /
Instantly Boost Conversion Rates By Sharing Your Business’s Location
If your audience doesn’t know where you are located, they won’t be likely to think of your business as a viable partner to do business with and that will dramatically hurt your ability to convert your business’ social media community to consumers.
Facebook and Google in Smackdown Over Waze Start-Up
Facebook and Google are battling to purchase Waze, a start-up that uses crowdsourced traffic reports to help you on your way. Waze may also be the way to jumpstart location-based advertising and grow mobile ad revenue fast. But which giant will pay more for the risky bet of "synergy?"
Category: bidding war, Exclusive, facebook, geolocation, google, Marketing, Mobile, mobile apps, News, Opinion, Search, Social Customer, Social Media Marketing, social networks, waze, Yes /
How Is the Social Shake-Up Affecting Today’s Companies?
I had a chance to sit down with Ted Shelton, a Strategy Consulting Leader at PwC and author of Business Models for the Social Mobile Cloud to discuss some of the topics that you will see at the Social Shake-Up Conference where Ted will be speaking.
Tinder App Update Helps You Find That Summer Fling
The trend in dating apps is to mimic real life. While websites like OKCupid and Match.com made online dating feel like ecommerce, with many search functions and profile specifications to fill in, the mobile-first versions of digital dating often cut out this customization completely, instead allowing you to pull a few photos and basic information from Facebook
Tinder's iOS app is the best example of this trend, along with similar apps Acquaintable, Blendr and LikeBright. But in an update Thursday, Tinder added a few features to make finding matches a little more efficient
SEE ALSO: 3 Must-Have Geolocation Apps Read more...
Foursquare Licenses Trickling Firehose of Check-in Data to Gnip
Foursquare has tapped the social data reseller Gnip to be the exclusive distributor of its check-in data, the companies said today.
Each time a Foursquare user checks in, Gnip will see the name of the venue the time of day and the gender of the user.
“Location is one of the most interesting ways to view data,” said Gnip in a press release.
It’s an interesting move for Foursquare. The service boasts nearly 4 billion total check-ins since it launched in 2009, but it has had trouble motivating users to continue to check in to locations they visit. Gnip is receiving just the real-time data, the company said.
In recent months, Foursquare has estimated its cumulative check-ins at 3.5 billion.
Foursquare also calls itself “the location layer of the Internet” based on other services’ use of its points-of-interest database through APIs. According to today’s announcement, that API receives 75 million calls a day. However popular the API is, however, it doesn’t add fresh information on local businesses back into Foursquare’s database.
Foursquare didn’t immediately respond to a request for comment.
New Career Opportunities Daily: The best jobs in media.
With One App, Swirl Delivers Location-Based Ads From Multiple Retailers
Swirl today launched an eponymous app that retailers can use to deliver targeted content and offers to consumers while they shop in their stores.
Timberland, Kenneth Cole, Exhale Spa and several others began using the platform in New York and Boston stores.
“We think Swirl creates a really exciting way to enhance the shopping experiences of our customers, on their terms. It also gives us valuable, real-time insights so we can hone in on – and better serve – our customers’ needs,” said Jim Davey, Vice President of Global Brand Marketing at Timberland.
Geolocation has been a much coveted tool for marketers since it first became widely used in smartphones. But marketers have struggled to make full use of its commercial potential, due in part to the need for either free-standing apps or for the tools on a major platform to serve up their ads.
Swirl represents a novel solution: A free-standing app downloaded by the consumer that allows multiple retailers to deliver content. Swirl, available for iOS only, also gives sellers the option of appending its functionality to their own apps.
The location capability stems from Bluetooth sensors that Swirl provides. Retailers place the battery-powered, connection-free sensors around their stores. The sensors detect when a Swirl user is within range and trigger delivery of content that can be customized for that user based on his or her previous interactions with the app.
Of course, another problem with location-based advertising is privacy.
According to a survey conducted for Swirl, four in five female shoppers said they would be willing to share their location information in exchange for an offer, and three in five would be thrilled to do so. The survey didn’t provide results for male shoppers.
A previous version of the Swirl app featured fashion sales and offers that the consumer simply sorted through. Those offers are still available in today’s update.
New Career Opportunities Daily: The best jobs in media.
Category: geolocation, kenneth cole, Location-Based Advertising, mobile advertising, News, swirl, timberland /
3 Must-Have Geolocation Apps
They're the services turning your physical location into valuable data — and using that data to offer you a variety of services. Love them for their convenience or hate them for their invasion of privacy, geolocation applications are making a big push for your attention.
And after a year of very public privacy failures from services such as Girls Around Me, Highlight and Skout, the industry and consumers are both looking for clear-cut winners. Here's a rundown of three apps that should be on your radar for work, play and travel.
1. Here On Biz: Instant business networking. Think a social LinkedIn check-in that helps you literally find nearby professionals. So now you can network wherever you go. The free iPhone app [iTunes link] shows you nearby people based on their work and interest. Think how valuable this could be when you're at a networking event and don't have a clue who the people are around you. Read more...
More about Application, Apps, Mobile Applications, Geolocation, and LifestyleHow To Make Mobile Marketing More Personalized [INFOGRAPHIC]
With the right mobile platform, marketers can go well beyond a personalized website experience to deliver timely, relevant communication with mobile campaigns that reach your subscribers wherever they are with tailored messages and promotions.
Atlas Mobile Calendar Brings Real-Time Scheduling
If you could have a mobile Facebook timeline for your appointments, would you use it? If you're bored with your old online calendar, and are looking for a more efficient way to schedule meetings and tasks, it may be time to check out Atlas, a new smartphone-focused calendar debuting on the App store today.
Atlas is a mobile scheduling calendar app intended to make making plans painless by allowing you to schedule anything with anyone on any calendar platform. Right now it's offered on the iPhone and works on the iPad, but versions for other tablets are planned.
The market is already crowded with competitors like Task, iCal, and Google. But they're all made for desktop scheduling, and this service is designed specifically for mobile. Read more...
More about Mobile, Mobile Social Networking, Web Apps, Geolocation, and Tech
