Archive for linkedin

The Best iPhone Productivity Apps of 2013

The iPhone has become a much more integrated device for managing productivity. Recently, a new breed of iPhone apps have begun to hit the App Store that have more intuitive and sleek interfaces. After testing many, here are 11 of the best productivity apps that I've found for the iPhone.

Build a Highly Targeted Prospect List Using LinkedIn

Within 45 days, starting from scratch, I built a prospect list of North American telecoms, cell phone and cable companies that have more than 200,000 subscribers (about $150MM sales) from a total cohort of 1200 companies.

Tips For A Successful Social Media Campaign On Facebook, Twitter and LinkedIn [INFOGRAPHIC]

When a social media campaign is done right, more leads and publicity are generated for a business. In fact, according to one study, 52 percent more leads are generated when marketers spend six or more hours a week engaging on social media compared to those who spend less time.

Five Ways You Can Get Big Value from LinkedIn

Assuming you post interesting thoughts/content, some of your musings will be shared or commented upon by your contacts. You might even go viral. This enhanced exposure can only help you when it comes to boosting the levels of marketplace exposure.

Dissing Folks on LinkedIn and Discriminating on Social Media

I will be the first to admit I have given way to social discrimination, especially on LinkedIn. Meaning, I’ve had folks wish to connect with me on social (and LinkedIn) and because of the way they’ve branded themselves online,whether through their goofy photos or lack of social media coolness, I’ve been quick to hit the delete button or ignore them. You know you’ve done it, too!

Why Invest in Facebook Marketing

First of all, businesses should know what they want to achieve using Facebook as a marketing tool. Using Facebook is not a necessity for all businesses. In fact, some businesses, like those engaged in B2B, are probably better off using LinkedIn as their social media marketing tool of choice.

The Most Thorough Social Media Dimensions Cheat Sheet Ever [INFOGRAPHIC]

Did you know that if you want your display picture on Facebook to show up exactly as you see it as a file on your computer, you have to upload a 180 pixel by 180 pixel copy of it to Facebook? The cover photo, on the other hand, displays at 851 pixels by 315 pixels. These are just a few samples of what you will learn in what could be the most thorough social media dimensions cheat sheet ever, brought to us by tentsocial.

Google+ Has More User Accounts Than Twitter

Ahmad Faizal Yahya / Shutterstock.com

Google+ now hosts more user accounts than Twitter, according to a survey [pdf] conducted in March by Burst Media.

The study, which gained attention today when the analytics firm eMarketer dove into its findings, reported that while about a quarter of users reported having Google+ accounts, roughly 16 percent said they had Twitter accounts.

Facebook remained the leading social network by a wide margin.

The data did not look at user activity, leaving unanswered the question of how many of Google+’s accounts were generated by users of other Google services. Still, Google has seen several promising metrics recently for its long-discounted social network. For instance, a single mention on Google+ reportedly drives more sales than one on Facebook. Google is also leveraging the information on social connections in obtains through it social offering into its more successful products, such as maps.

The study showed that women continue to lead men in use of social networks. For instance, 56 percent of women had Facebook accounts, while just under half of men did. The gap is more pronounced on Instagram.

Female users led males by about 1.5 percentage points on Google+ and Twitter.

Pinterest continues to have the most dramatic gap between male and female users. One in five U.S. women has a Pinterest account, while just one in 20 men does.

LinkedIn is the only social platform to buck the trend: It hosts accounts for a fraction of a percent more men than women.

Smartphone use of social networks continues to grow, with just under half half of both men and women logging in from the devices. Men have turned more quickly to tablets, perhaps because of their steep price tag: About a third of men and a fifth of women logged in to social networks via tablet, according to the survey.

New Career Opportunities Daily: The best jobs in media.

The Pursuit of Perfecting Your Content Will Yield Diminishing Returns

I’m not suggesting that you compromise your standards for quality, or jeopardize your business’ reputation by producing sub-par content, but be sure to stay focused on what is going to be valued by your audience and use them, their needs, and expectations as a gauge for ‘perfection.'