Archive for small business social media
Is Small Business Social Media a Waste of Time?
Is spending time within social media a luxury for small business owners busy satisfying customer needs and pursuing new business? Let's argue the case that it's worth it.
Category: small business owner, small business social media /
6 Steps To Your Social Media Routine
Small business social media can have a great return on investment but doesn't need to be complicated or difficult to take action on. Once you get your social media profiles set up, all you need is a simple strategy of actionable items to run through.
Social Media Training Tip #14: A More Productive Social Media Presence
Social Media Training Tip #15 A More Engaging Social Media Presence Needless to say, your small business’s social media marketing strategy’s main goal should be to attract new customers to your business and to retain old ones. This is what this Social Media Training article is all about. But the mistake that some small businesses make is to post nothing but links and deals to their website.
Google+ Integration: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Google+ Page Badges Are Publicly Released: You can now add a Google+ badge to your website. See the sidebar of this site to see it in action. Adding these badges do impact search results.
Check out Social Media Examiner's Google+ badge in the sidebar on the right.
HootSuite Announces Google+ Pages Integration in the Dashboard: HootSuite has been selected as an official launch partner for the Google+ Pages trial. For the moment, only HootSuite Enterprise customers can benefit from this new service.
HootSuite Enterprise customers now have Google+ Pages functionality in their HootSuite dashboard.
LinkedIn Reinvents Business Cards With the New CardMunch iPhone App: With the new CardMunch app, you now have access to deeper and richer information about the person behind the business card. Thanks to their LinkedIn profile, you can find out who you know in common, where they’ve worked, where they went to school and much more.
www.youtube.com/watch?v=BEsRH2vW74I
Foursquare.com Emphasizes Discovery: Foursquare has made some changes to its website to help you discover more places and people. “The first thing you’ll notice when you load up foursquare.com is a big map on the top (you can click on the arrow to make it even bigger). It shows everything interesting nearby – your friends, places that are trending (in yellow), places on your lists (green), places with Specials (orange), and places that are popular (blue).”
Discover more places of interest with the new Foursquare design.
Here’s a social media tool worth noting:
AugmenteDev: A free augmented reality tool that allows you to add an image onto a QR code so that others can use their smartphone to visualize it or project it onto a wall. Use this tool to add an image onto a QR code printed on your business card, for example.
www.youtube.com/watch?v=ljqQv5FTWc4
Plus an interesting infographic:
More Small Businesses Willing to Use Social Media:
Check the results from Constant Contact's recent survey.
And don’t miss this:
Social Media Examiner presents Small Business Success Summit 2011! (online conference)
What social media news caught your interest this week? Please share your comments below.
How Steve Jobs Changed the World: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Social media channels this week were among the first to reveal the passing of one of the world’s greatest innovators—Steve Jobs.
Social Media Examiner’s founder Michael Stelzner was on a webinar with Guy Kawasaki, former Apple chief evangelist, just as the news broke. Here are Mike’s words:
Ten minutes before Guy Kawasaki was to keynote Facebook Success Summit 2011, Guy said to me, “Mike, we have a problem…” I said, “Guy, what??” My heart started pumping hard. He said, “Steve Jobs died…” I was shocked, and didn’t believe him at first! He said, “Go to CNN.com” Knowing that Guy was the former evangelist for Apple and that Guy had a very strong connection to Steve, many things started going through my head “What do I do…” Guy said, “Do you think it is appropriate that I talk about Facebook marketing or my life experience with Steve Jobs.” After some discussion, I decided it was best to let Guy share what was on his mind and heart.
What follows is Guy talking about how Steve Jobs was his hero and how Steve has forever changed business:
Listen to Guy Kawasaki pay a tribute to Steve Jobs and answer questions from callers.
Keep reading to discover other social media news from the past week…
Google Analytics Now Gives You Real-Time Data: Up until now, Google Analytics gave you data that was 24 hours old, and many users appreciated the value provided by this free tool. Today it gets better: marketers can now enjoy real-time results with Google Analytics Real-Time.
Google Analytics Real-Time gives you a set of new reports that show what's happening on your site as it happens.
Google Brings Webmaster Tools to Google Analytics: All Google users can now “surface Google Search data in Google Analytics by linking their Webmaster Tools accounts.” This gives you a new Search Engine Optimization section with a series of reports to help you with your social media monitoring.
To start using the reports, you first need to link your Google Analytics and Webmaster Tools accounts.
Google Analytics Introduces a Premium Plan: The two Google Analytics features mentioned above are free. But Google Analytics also launched a premium plan for companies interested in even more data.
www.youtube.com/watch?v=XNIQ7lxIXxg
Businesses Can Now Post Updates On Their LinkedIn Company Pages: LinkedIn’s new company status updates now “let members receive further insights — breaking news about the company, employee moves, relevant job opportunities or the latest on their products and services including multimedia content — directly from the companies they follow.”
www.youtube.com/watch?v=gMknZutnVWE
Google+ Lets You Disable Comments & Lock Posts: Google+ users now have more control before sharing their posts.
www.youtube.com/watch?v=q5b2fFN0t5A
SlideShare Improves Zipcast: This free web meeting platform now allows you to schedule your Zipcast meeting in advance, and send email invitations to prospective attendees.
Your Zipcast attendees can RSVP to your invitation, giving you a sense of who and how many will attend.
Digg Opens Newsrooms to Everyone: This new feature aims to provide users with a tool for finding the best news. The Newsrooms allow you to look for news by topic. You cannot yet create your own newsroom, but you can easily follow any of the available newsrooms.
Newsrooms are still in beta.
Flickr Reaches a Milestone of 200 Million Creative Commons Photos: Flickr now has over 200 million public creative commons licensed photos. This makes Flickr the largest CC photo repository in the world.
Browse Flickr and search for CC photos by license. Flickr image by Abaconda.
Here’s a cool infographic worth noting:
How Small Businesses Are Using Social Media:
A look at social media use by small businesses.
What social media news caught your interest this week? Please share your comments below.
