Archive for employees
Social Media: Employees Are Your Best Brand Advocates
One of the most under-leveraged resources for many brands, within social media, comes from within: their employees. Research has continuously shown that people trust word of mouth or recommendations anonymously or via personal networks. So then this raises the question – why don’t more companies leverage the support of their employees?
Category: Best Practices, brand ambassadors, branding, employees, Marketing, Social Media, Social Media Marketing /
Study: 30% of People are on Social Media at Work for One Hour Everyday
A recent survey by staffing agency Intelligent Office found that one-third of workers use social media at work for at least an hour a day, and a quarter of respondents said they wouldn’t work for a company that didn’t allow them to use social media. With U.S. unemployment hovering just under 8%, this may well be the worst bluff ever, but the sentiment is real.
How and Why to Drive Employee Adoption of Social Media
One person may be all you need to create and execute marketing programs. But can one person change the way your entire organization does business? Of course not. This article details why and how to train every employee to adopt social media.
Category: Best Practices, employees, Engagement, Exclusive, Marketing, Opinion, Social Media, Social Media Marketing, social networks, strategy /
Why You Can’t Fire Employees For Complaining On Facebook
And when an issue does arise on social media, firing the employee(s) may not be the best option. If they are voicing criticism of the business, take a moment to evaluate the criticism objectively. If there is any validity to what is being said, it would be better to address the problems.
Groupon Deals with Declining Employee Morale
Despite exceeding analysts’ expectations in the first quarter, Groupon’s stock is trading at 63 percent below its initial public offering price of $20 per share. To add injury to insult, the Wall Street Journal is now reporting that Groupon’s sales force may be jumping ship as well.
New Career Opportunities Daily: The best jobs in media.
Building a Great Social Media Team
Social media is so much more than just plugging products on Facebook – it’s about maintaining a conversation, building organic relationships, and making sure the social media department isn’t veering off course and one person can’t shoulder that responsibility alone.
Category: Building, Company, employees, hiring, ROI, Social Business, Social Marketing, Social Media, Social Media Team, social networks /
A Call for Lean and Mean Social Media Policies
In the last two years, the National Labor Relations Board (the “NLRB”) has taken an increased interest in social media policies, and the effect of those policies on protected communications of employees under the National Labor Relations Act (the “Act”). Beginning in 2010, the NLRB has issued decisions and advice with regard to social media that has startled many.
Google Drive Sends Companies Scrambling to Update Internet Policies
Is it wise to entrust sensitive documents to a faceless corporation, even if it is Google? The Terms of Service language is the biggest point of contention as it grants Google a “a worldwide license to use, host, store, reproduce, modify, create derivative work..." But what about small businesses?
Category: Cloud Storage, data, document, Email, employees, facebook, google, Google Drive, imgur, legalise, Privacy, small business, Social Media, terms of service, the new york times, twitter, USA Today, workplace /
What Does Your Employer Branding Fishbowl Look Like?
With the rise of social networking, your company, how you run it and your culture has become a fishbowl — everything you do is on display for all to see. And like it or not, your employees have an abundance of channels for broadcasting their opinions — both negative and positive.
Category: Behavior, Best Practices, branding, employees, employers, Governance, Policy & Guidelines /
Most employees don’t use intranet social media. Here’s how to fix that.
"Until we start treating messaging as a part of the culture that needs to be managed, we’ll continue to suffer through the Godspeed approach. And we know how that usually turns out. In this case, with three-quarters of the organization ignoring new tools that could have a profound impact on the company’s bottom line."
