Archive for Advertising
Google took home the Advertiser of the Year trophy this week during the 54th annual Clio Awards — the Oscars for advertising professionals — on the strength of ad campaigns for such projects as Build with Chrome, 100,000 Stars, Re:Brief, Google Display and Google Fiber.
You've seen the ads (if you haven't, check them out below), but how does Google ensure they stand out in the ever so crowded world of advertising?
"Always start with rabid empathy and always strive for radical simplicity," Robert Wong, chief creative officer of Google Creative Lab, told Mashable after accepting the award at Wednesday's ceremony in New York City's American Museum of Natural History Read more...More about Google, Advertising, Google Chrome, Google Fiber, and Business
Yes, more traditional business practices are going digital these days. Though sometimes, a good ol' physical business card is just as effective for that networking event, trade fair or random grocery store encounter.
But to make yourself memorable, leave behind the ho-hum, stock-designed business cards in favor of something a bit more creative. Who knows? It might be worth that little extra investment when your company stands out from the stack of cards already on everyone's desk.
Marketing, Features, Business, Design, and Advertising
An internal Microsoft video spoofing Google's Chrome ads has surfaced, warning consumers that the browser will track them across multiple devices.
The ad is an exact parody of Google's "Chome: Now Everywhere" ad (below), right down to the background music. But while Google presented its ubiquity as a virtue, Microsoft implies that something sinister is at work. "Following you. Monetizing you. Now everywhere," it concludes.
Though Microsoft hasn't been shy about calling out Google in its "Scroogled" campaign, this particular video was not intended for public consumption, but was leaked, a Microsoft spokesperson told Mashable. Read more...More about Google, Advertising, Microsoft, Marketing, and Chrome
Cue the eye roll
Synergy: The word everyone loves to hate, but can't help but use constantly. Synergy invades marketing lingo, financial discussions and management strategies alike — but does anyone really know what it means? Can you even say synergy these days without sounding like a total tool?
Generally, synergy refers to the cooperative interaction among groups. If you want to get more specific, synergy is the result when two or more forces interact and their combined effect is greater than the sum of their individual parts.
We're better together — that's the basic gist. Or, you will often hear that when synergy happens 1+1 no longer equals 2, instead 1+1=3. Get it? Read more...More about Business, Synergy, Buzzwords, Advertising, and Marketing
Mashable's Events Board is a great place to find the leading conferences in your industry — whether that's advertising, technology, media or public relations. This week, we're highlighting five events that we think can help move your career forward. Our picks include events in New York, the Bay Area and Atlanta. If you don't find something that's a fit for you, you can check out more than 50 events on our complete listings.
On the Events Board, you can sort listings by when they were added, get discount codes for Mashable readers and sometimes watch a video of a past event to get a preview of what to expect. You can also subscribe to the events newsletter or follow our events account on Twitter so you'll catch the best events before they sell out. Read more...More about Events, Business, Advertising, Marketing, and Media