Archive for Advertising
7 Things You Need to Consider Before Using Facebook Ads
You can show your Facebook ad to anyone, people who already like your page, or people who do not yet like your page. However, the “platinum,” is friends of connections. By selecting this option your ads will show to friends of your existing fans (those who already like your page).
Category: Advertising, Analytics, facebook, Marketing, Social Customer, Social Media, Social Media Marketing, targeting /
Google Wins Advertiser of the Year With These Ads
Google took home the Advertiser of the Year trophy this week during the 54th annual Clio Awards — the Oscars for advertising professionals — on the strength of ad campaigns for such projects as Build with Chrome, 100,000 Stars, Re:Brief, Google Display and Google Fiber.
You've seen the ads (if you haven't, check them out below), but how does Google ensure they stand out in the ever so crowded world of advertising?
"Always start with rabid empathy and always strive for radical simplicity," Robert Wong, chief creative officer of Google Creative Lab, told Mashable after accepting the award at Wednesday's ceremony in New York City's American Museum of Natural History Read more...
More about Google, Advertising, Google Chrome, Google Fiber, and BusinessAbercrombie & Fitch: Good Marketing and Bad PR?
Good marketers know you have to stand for something. You can’t be all things to all people and still expect to build an iconic brand. Targeting is what sets you apart from the rest – a fact that holds especially true when it comes to fashion. And branding isn’t just about whom to attract; it’s also about whom to repel.
30 Unconventional Business Cards
Yes, more traditional business practices are going digital these days. Though sometimes, a good ol' physical business card is just as effective for that networking event, trade fair or random grocery store encounter.
But to make yourself memorable, leave behind the ho-hum, stock-designed business cards in favor of something a bit more creative. Who knows? It might be worth that little extra investment when your company stands out from the stack of cards already on everyone's desk.
We scoured the Internet and found some pretty clever designs. Check out our list below of 30 creative business cards (in no particular order) — they leave quite the impression. Read more...
More about Marketing, Features, Business, Design, and AdvertisingMicrosoft Internal Video Lampoons Chrome Ad
An internal Microsoft video spoofing Google's Chrome ads has surfaced, warning consumers that the browser will track them across multiple devices.
The ad is an exact parody of Google's "Chome: Now Everywhere" ad (below), right down to the background music. But while Google presented its ubiquity as a virtue, Microsoft implies that something sinister is at work. "Following you. Monetizing you. Now everywhere," it concludes.
Though Microsoft hasn't been shy about calling out Google in its "Scroogled" campaign, this particular video was not intended for public consumption, but was leaked, a Microsoft spokesperson told Mashable. Read more...
More about Google, Advertising, Microsoft, Marketing, and ChromeSynergy: The Buzzword You Can Never Escape
Cue the eye roll
Synergy: The word everyone loves to hate, but can't help but use constantly. Synergy invades marketing lingo, financial discussions and management strategies alike — but does anyone really know what it means? Can you even say synergy these days without sounding like a total tool?
Generally, synergy refers to the cooperative interaction among groups. If you want to get more specific, synergy is the result when two or more forces interact and their combined effect is greater than the sum of their individual parts.
We're better together — that's the basic gist. Or, you will often hear that when synergy happens 1+1 no longer equals 2, instead 1+1=3. Get it? Read more...
More about Business, Synergy, Buzzwords, Advertising, and MarketingShould You Have a Facebook Page if You Sell a Super-Niche Product?
Only 2 million people in this country own horses, so just by selling a horse-specific product you've screened out more than 99% of the population. Does it make sense then to go on a mass market medium like Facebook?
Pamela Carr thinks so. Carr, who works as a senior marketing manager for ecommerce at the Chicago Tribune Media Group, is working on a side project called Alleva-Wave, a new business that provides pain relief to horses. The company doesn't have any real social media presence yet — not even a Facebook Page — but Carr notes that every time she puts a picture of a horse on her personal Facebook Page, she gets a lot of comments and reshares. "It's like dogs," she says. Read more...
More about Marketing, Social Media Marketing, Features, Business, and Advertising50+ Events in Analytics, Virtual Currencies and More
Mashable's Events Board is a great place to find the leading conferences in your industry — whether that's advertising, technology, media or public relations. This week, we're highlighting five events that we think can help move your career forward. Our picks include events in New York, the Bay Area and Atlanta. If you don't find something that's a fit for you, you can check out more than 50 events on our complete listings.
On the Events Board, you can sort listings by when they were added, get discount codes for Mashable readers and sometimes watch a video of a past event to get a preview of what to expect. You can also subscribe to the events newsletter or follow our events account on Twitter so you'll catch the best events before they sell out. Read more...
More about Events, Business, Advertising, Marketing, and MediaFacebook for Small Business: Is It Worth It?
Many small businesses wonder if Facebook is really a good investment of their time and resources, particularly when getting into the Facebook newsfeed of their fans is such a challenge.
Category: Advertising, branding, Content, facebook, Marketing, Social Customer, Social Media, Social Media Marketing /
The Basics of Video Storytelling
For some time, marketers have been moving away from the traditional selling tactics of TV commercials. It is no longer enough to tell audiences that your product is great and that they should buy it. One of the buzzwords that characterizes the shift away from pure selling is ‘storytelling.'
Category: Advertising, Behavior, Best Practices, Content, Marketing, sales, Social Media Marketing, storytelling, strategy, video, Yes /
