Archive for ibm
IBM’s Design Lab: I Have Seen the Future of Marketing
Last week I had the privilege of touring IBM’s Design Lab. My tour guides, Ethan McCarty and Laurie Friedman, showed me how IBM, at one time one of the biggest spenders in B2B advertising and marketing, has created an entirely new model for its marketing strategy.
Social Media Morning Report
Social media at CES, Twitter inching toward profitability, IBM predicts steampunk to grow, and more.
Social and Digital Tech Trends: 9 Take-Aways for YOU
While many new technology trends, like public social media platforms and mobile technology, have reached a certain maturity level, there is still significant upside potential with respect to both growth and opportunity. We are nowhere near saturation.
Category: Behavior, businessinsider, Forrester, ibm, Mary Meeker, Neilsen, Predictions2013, Research, strategy /
Which Vendors Own the Enterprise Social Software Market?
What’s particularly interesting about this chart is that currently, the vast majority of the enterprise social software space is not being dominated by big players, instead it’s being dominated by the smaller and perhaps lesser known players. We haven’t broken the billion dollar mark yet so we’re not exactly talking about large sums of money here but around $340 million dollars is sitting with the smaller guys.
Which Vendors Own the Enterprise Social Software Market?
What’s particularly interesting about this chart is that currently, the vast majority of the enterprise social software space is not being dominated by big players, instead it’s being dominated by the smaller and perhaps lesser known players. We haven’t broken the billion dollar mark yet so we’re not exactly talking about large sums of money here but around $340 million dollars is sitting with the smaller guys.
Cyber Monday Trumps Black Friday for Social Referrals, But Not By Much
IBM rocked the Twittersphere this morning with the disappointing news that Twitter contributed absolutely nothing to referral sales on Black Friday. By IBM’s calculation, social media sites referred less than one percent of site visits and an even smaller fraction of sales.
Between sites like Facebook, Twitter, LinkedIn and YouTube, social networks represented only 0.34 percent of referral sales and .84 percent of referral traffic on Black Friday, dropping more than 35 percent and 12 percent, respectively, from last year. Facebook represented only .68 percent of referral traffic, down only 1.45 percent from Black Friday in 2011.
Cyber Monday didn’t fare much better: analysts at the Adobe Digital Index found that social marketing referred only 2 percent of total site visits that day.
Within that small percentage, Pinterest made up 15 percent of the social network referrals on Cyber Monday — and increase of 105 percent over 2011 — while Facebook and Twitter held steady at 77 percent of social network referrals. These findings were consistent with the predictions the analysts had made prior to the online shopping day.
Overall, this year’s Cyber Monday sales grew more than 17 percent over last year’s, totaling nearly $2 billion.
Mobile devices were much better drivers of traffic for retail sites, representing 22 percent of total Cyber Monday sales, increasing 100 percent from last year.
The same was true for Black Friday. As our sibling blog AllTwitter reported, “Mobile traffic to retail websites grew by 67 percent – almost one quarter of all consumers used a mobile device to visit a retailer’s site – and mobile sales exceeded 16 percent, up from 9.8 percent in 2011.”
Image by 3Dmask via Shutterstock.
New Career Opportunities Daily: The best jobs in media.
Category: Adobe Digital Index, Black Friday, Cyber Monday, ibm, News, sales, social referrals, Traffic /
VIDEO: The Social Customer Interview with Paul Greenberg
In which Paul and I discuss social justice, the human condition, the future of social media, and also IBM, Intuit, Salesforce, Sandvik, Skype, Microsoft, SAP, Oracle. We look at what it means to be a company with social customers, and if you can find a bit of time to watch the whole interview, Paul also talks about which vendors understand how to serve the companies that serve social customers. As Paul notes, "The only difference with social now and social throughout human history is that now it scales." Enjoy.
Category: CRM, customer service, Enterprise Social, ibm, microsoft, Oracle, organizational change, salesforce, sandvik, sap, Social Customer, Yes /
IBM Acquires Recruiting and Talent Management Company Kenexa to Enhance Social Enterprise Services
IBM has acquired Kenexa for approximately $1.3 billion in cash. Founded in 1987, Kenexa has 2,800 employees in 21 countries around the world and provides social business technology to 8,900 customers.
New Career Opportunities Daily: The best jobs in media.
Social Media Newsfeed: Google+ URLs | Facebook Babies | Salesforce Buys Buddy
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Google+ Begins Rolling Out Vanity URLs (Mashable)
Google+ is introducing vanity URLs, allowing users to further customize their profile pages, the company announced Monday. The vanity URLs are short, easy-to-remember Web addresses that link directly to a member’s profile or page on Google+, according to a blog post by employee Saurabh Sharma. TechCrunch Google has already enabled this feature for a number of big brands and celebrities like Toyota, Delta Airlines and Britney Spears, but don’t get too excited yet. It’s not clear when Google plans to roll out custom URLs to all of its users. CNET This is likely welcome news for most Google+ users since memorizing long strings of numbers isn’t exactly easy. For example, CNET’s Google+ URL is https://plus.google.com/105198124856956810263/posts. But wouldn’t https://plus.google.com/+CNET be much more manageable? VentureBeat It’s worth noting that the move comes over three years after Facebook announced custom usernames for its users. So Google is a bit behind the curve. Wired Google product manager Matthew Leske has announced that Google+ will “make concerts more awesome” by adding high-quality audio, or “Studio Mode,” to its video broadcasting system “Google+ Hangouts On Air.” Studio Mode allows concert organizers to flip a switch and have audio optimized for music. continued…
New Career Opportunities Daily: The best jobs in media.
Category: Ben & Jerry's, buddy media, Clutch.io, google, google hangouts, Google+ hangouts on Air, Google+ vanity URLs, HuffPo Live, ibm, Instagram, Newsfeed, Oracle, salesforce.com, sap, Social Media, twitter, youtube /
Get Me Re-Write! Skyword Shoots High to Fill the Content Supply Gap for IBM
The tasks that go into creating the best, readable content are exceedingly hard to "scale," yet the demand is increasing. Enter the Skyword platform, that brings together clients and their agency partners to design and develop a content marketing strategy and campaign.
Category: B2B content marketing, ibm, journalism, Leslie Reiser, Marketing, SEO, Skyword, Social Business, Tom Gerace, Yes /
