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New Reality Show ‘@SummerBreak’ Will Unfold on Social Media

June 15, 2013 / Sean Fitz-Gerald / No comments

The next potentially big reality TV phenomenon won't actually require a TV. How’s that for innovation?

The Chernin Group is targeting the connected generation with @SummerBreak, a new series that will exist exclusively on social media platforms such as Twitter, Instagram, Tumblr, YouTube and Vine.

The Premise

@SummerBreak tracks a group of high school seniors as they spend their last summer together and prepare for college — all while immersed in social media on various gadgets.

"People have their phones in their hands all day and all night, and these social platforms are really the way that young people communicate with each other," Billy Parks, the show's producer, told Mashable. "It's the way they tell stories and share information." Read more...

More about Youtube, Twitter, Tv, Tumblr, and Vine

Category: tumblr, TV, twitter, Vine, youtube /

Yahoo Faces Advertising Challenges on Tumblr, Report Finds

June 13, 2013 / Cameron Scott / No comments

Tumblr is growing rapidly, but its strongest demographic is one without much money to spend, making advertising on the blogging platform a tough proposition for its new owner, Yahoo.

Tumblr has garnered a lot of attention for its fast-growing blogging platform, which is now one of the most trafficked sites on the Web. But there are some less promising data points, as well, according to Compete, a company that provides analytics-based insights for digital marketers.

Tumblr’s blogs see less traffic than those powered by either WordPress or the outmoded Blogspot, according to Compete. And its users are younger and have lower incomes than those on the other blogging platforms.

“Most young people on Tumblr don’t have excess money to spend,” Compete said bluntly of its findings.

But Tumblr users seem to love the platform, and spend more than three times as long on the site as users do on competing blogging platforms.

But these users are not loyal to Yahoo and could leave Tumblr if ads clutter their experience there, Compete warned.

Compete concluded that advertisements will succeed on Tumblr if Yahoo is conservative with the amount of sponsored content it introduces and includes advertisements for reasonably priced goods that use visual content that adhere to the overall ethos of the site.

New Career Opportunities Daily: The best jobs in media.

Category: Advertising, blogspot, Compete, News, tumblr, wordpress, Yahoo /

‘Obama Is Checking Your Email’ Tumblr Mocks NSA Surveillance Program

June 10, 2013 / Annie Colbert / No comments

Barack Obama is checking your email, so clean up your inbox.

Many people freaked over news of NSA's PRISM Internet surveillance program, but one Tumblr decided to take a lighter approach to the scandal

SEE ALSO: 25 Tumblrs to Make You Laugh Out Loud

Obama Is Checking Your Email posts photographs from the White House Flickr feed that show the president peering at a computer or smartphone. While the POTUS probably isn't laughing at your Hotmail account alongside Joe Biden, the reframing of context works perfectly

Note: PRISM reportedly only targets "non-citizens" that are "reasonably believed to be outside the country." So you're safe, Joe American. Read more...

More about Tumblr, Barack Obama, White House, Prism, and Watercooler

Category: Barack Obama, Prism, tumblr, Watercooler, White House /

Is This Tumblr’s New Photo-Rich Redesign?

June 6, 2013 / Samantha Murphy / No comments

Social blogging platform Tumblr revealed a new homepage look for some of its users on Thursday with a photo-rich design very reminiscent of its new sister site Flickr

Tumblr — which typically features a basic log-in page (pictured below) — now shows a new photo every time you visit the site

Photos range from landscapes and animals to artistic drawings:

The news comes a few weeks after Yahoo announced it had acquired Tumblr for $1.1 billion. The move is expected to be a part of an effort to attract more users in the 18 to 24 year old age demographic and grow its social strategy

SEE ALSO: Yahoo Unveils 'Awesome' New Look for Flickrs

Finally: A Free, Viable Analytics Dashboard for Tumblr

June 6, 2013 / Lauren Indvik / No comments

In November, Tumblr announced that it would finally give marketers access to analytics via a partnership with Union Metrics. The product proved pretty costly, however, with plans beginning at $500 per month.

On Thursday, Union Metrics announced it will soon launch a free beta version of its Tumblr analytics platform. Whereas its premium analytics dashboard is designed to allow marketing agencies and their clients to track a large number of blogs and category trends, this platform is designed for individual blogger use, said Hayes Davis, co-founder and CEO of Union Metrics.

The dashboard is much more robust than other free options on the market. Users can track performance, such as reblogs and likes, on posts individually and in aggregate, identify key amplifiers and analyze performance, tag and post type trends over time. Read more...

More about Tumblr, Analytics, Business, Marketing, and Small Business

Category: Analytics, business, Marketing, small business, tumblr /

The Pursuit of Perfecting Your Content Will Yield Diminishing Returns

June 3, 2013 / RGBSocial / No comments

I’m not suggesting that you compromise your standards for quality, or jeopardize your business’ reputation by producing sub-par content, but be sure to stay focused on what is going to be valued by your audience and use them, their needs, and expectations as a gauge for ‘perfection.'

Category: Best Practices, blogging, Content, Engagement, facebook, google, Influence, Instagram, linkedin, loyalty, Marketing, pinterest, ROI, Social Media, Social Media Marketing, social networks, strategy, tumblr, twitter, video /

Tumblr’s Creative Director Leaves

May 31, 2013 / Lauren Indvik / No comments

Tumblr's creative director and fifth employee, Jacob Bijani, has left the company less than two weeks after it was acquired by Yahoo.

In a post to his personal Tumblr, Bijani writes that he plans to take some time off "to digest the last few years" and that he has "about a dozen different projects planned" — projects, we assume, he'll want to get started after that break.

SEE ALSO: Tumblr CEO to Users: 'Don't Worry'

Bijani's post, in full:

Today was my last day at Tumblr.

Five years ago I joined a team of four as Tumblr’s first designer, creative director, and product engineer. That team has since grown to 182 of the most wonderful and talented people around.

I’m so proud of what we’ve all created together, and it’s been a privilege to contribute to something beloved by so many. I can’t wait to see what’s next for the product; I’m sure it will be nothing short of incredible.

There’s still a lot more I want to accomplish, and I’m really excited about this next chapter. For now, I’m going to take some time off to digest the last few years. I have about a dozen different projects planned, so expect more from me soon! Read more...

More about Yahoo, Tumblr, Business, Startups, and Jacob Bijani

Category: business, Jacob Bijani, startups, tumblr, Yahoo /

Original Tumblr Designer Leaves the Company

May 31, 2013 / Cameron Scott / No comments

tumblr, blogging, blogging platforms, yahoo, jacob bijani Jacob Bijani, Tumblr’s first designer, has left the company, he said today in a blog post.

Bijani first worked for Tumblr as a freelancer, beginning in the summer of 2008. He joined the company later that year. He was, founder David Karp said at the time, “the first person we’ve hired who’s younger than me.”

Bijani’s departure comes just weeks after Tumblr was acquired by Yahoo, which has a poor track record with major startup acquisitions. Bijani nevertheless expressed optimism about Tumblr’s future.

“I’m so proud of what we’ve all created together, and it’s been a privilege to contribute to something beloved by so many. I can’t wait to see what’s next for the product; I’m sure it will be nothing short of incredible,” he said.

Bijani said he planned to take “some time off to digest the last few years.”

He didn’t immediately respond to a request to elaborate.

New Career Opportunities Daily: The best jobs in media.

Category: blogging, Jacob Bijani, News, tumblr, Yahoo /

Stilly Hopes to Be Vine for Tumblr

May 31, 2013 / Cameron Scott / No comments

Today, Versagram released its second app, Stilly, which lets users record animated GIF and post it to Tumblr or send it by SMS or iMessage.

To create the animated GIF, users simply record it on the phone. After recording, the app prompts the user to share the GIF via Tumblr or text message.

“This is addictive,” wrote Tumblr CEO David Karp on the company’s blog.

Versagram’s free moniker app allows users to create photographic messages that they can share through Instagram or iMessage, but not SMS message.

Both apps are for iOS only.

New Career Opportunities Daily: The best jobs in media.

Category: David Karp, Instagram, Mobile Content, News, stilly, tumblr, twitter, versagram, Vine /

Google’s Nutrition Search and Other News You Need to Know

May 31, 2013 / Stan Schroeder / No comments

Welcome to this morning's edition of "First To Know," a series in which we keep you in the know on what's happening in the digital world.

Today, we're looking at three particularly interesting stories. Google added some basic nutritional information for more than 1,000 fruits, veggies, meats and full meals to the top of its search results. Fanhattan announced Fan TV, its set-top box that doesn’t look anything like a box (and just might be the easiest new way to watch TV). And just 10 days after Yahoo finalized its acquisition of Tumblr, it has made some changes to the blog

Check out the video above for more on these stories. Read more...

More about Yahoo, Google, Search, Tumblr, and Tech