Archive for listening
What Does the Social Shake-Up Mean to Cox Communications?
I had a chance to sit down with Adam Naide, Social Media & Digital Marketing Lead at Cox Communications to discuss some of the topics that you will see at the Social Shake-Up Conference where Adam will be speaking. The following is a transcript of that conversation.
12 Ways to Delight Your Social Media Community & Audiences
The most important thing you can do to better delight everyone who comes in contact with your brand is to listen to them. Listen with a goal to understand, not just think about the next thing you can shout back at them. Bottom line, listen more than you talk.
Category: Best Practices, branding, community, Content, listening, Marketing, Social Media, Social Media Marketing, strategy /
Social Media for Business: Do You Really Know Your Audience?
Your goal each day should be to inspire your audiences to connect with you with a goal of helping them achieve their goals. When you help them achieve their goals, you achieve yours by default. Inspire – Connect Achieve! Don’t make it more complicated than it needs to be. Got it?
Category: Advertising, Best Practices, branding, community, Content, Engagement, listening, Marketing, Social Media, Social Media Marketing, Yes /
Fashion Decoded: Lessons from the Geek Chic
Even with the projected 80% increase in online investment by luxury brands in 2013, fashion brands small and large also are significantly recognizing that the silver lining lies in the adoption of a reliable listening strategy. As transient as fashion is, it appears that Geek Chic is here to stay. Of course, Oscar Wilde knew that over a century or two before Geek Chic became the rage, noting way back then that “You can never be overdressed or overeducated.”
4 Lessons in Creating Dynamic Social Content
Why would I care? Why would I share? These are two key questions that Droga5’s chief creative officer, Ted Royer, says his agency considers when creating social content for brands on Facebook. Create a content calendar that has different types of content offerings every day. Try to diversify as much as possible.
The Best of the Least Engaged Brands on Twitter
A couple of weeks ago, Brian Tudor tweeted DJ Waldow and me and said, “What makes an engaged brand on Twitter?” We had a back-and-forth discussion about what it entails: Conversation, shares, retweets, and shares of others’s content. Brian said, “Okay, then. Why does Nestivity say the 25 most engaged brands on Twitter do none of those things?”
Category: Advertising, Analytics, branding, Content, listening, News, Social Customer, Social Media, Social Media Marketing, social networks, twitter /
50 Top Tools for Social Media Monitoring, Analytics, and Management
Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns.
Category: branding, community, listening, Marketing, Monitoring Tools, Social Media, Social Media Marketing, social networks, Tools & Apps, Yes /
9 Twitter Tips and Tricks
Twitter is one of those tricky networks. The users who have been on for the longest time will have more followers than those who are new to the Twitter game. These Twitter tricks will help you get the most out of your Twitter strategy, while increasing engagement and followers.
Evaluating Your Social Listening Tools: Is Your Social Media Analytics Solution Working for You? | Webinar Replay
Enjoy the archive for "Evaluating Your Social Listening Tools: Is Your Social Media Analytics Solution Working for You?" in both audio and video format. The slides are also available for download. Once you listen to the archive we encourage you to take the challenge!
Category: Analytics, Best Practices, listening, ROI, Social Media, Social Media Marketing, Webinars /
The Market Research Nuggets Most Companies Ignore: Comments on Online Communities