Archive for podcast

#012: Getting Started with Mobile Marketing with Greg Hickman

June 18, 2013 / Amy / No comments

On this episode of the Online Marketing Made Easy Podcast, I interview Greg Hickman, one of the leading mobile marketing experts. Greg and I discuss how to get started with mobile marketing.

If you’re anything like me, you know that mobile marketing is important, so it’s been on your mind, but hasn’t made it to the top of your priority list. My guess is that after you hear what Greg has to say on the staggering stats on mobile usage, you’ll want to make it a higher priority.

The great thing is, after talking with Greg, I was pleasantly surprised at how easy — and inexpensive — it is to get started with mobile.

In this episode, here’s what we’ll cover:

  • What it means to be mobile friendly, and why that’s important.
  • How mobile marketing goes beyond optimizing your website.
  • The meaning of “responsive design.”
  • The hierarchy of mobile users’ needs
  • The percentage of people who access Facebook, Twitter and YouTube on their mobile devices.
  • Easy and inexpensive ways to get started with mobile marketing and how to determine which is the best option for you.
  • How to make lead pages more mobile friendly
  • Important things to keep in mind regarding mobile when sending email to your list
  • How to create the best possible experience for people who visit your website.
  • And so much more!

Items mentioned in this episode include:

Thank Greg for his awesome tips by clicking here < —-

Click here to download the transcript.

Right click to download the .mp3.

Click Here to Subscribe via RSS (non-iTunes feed)

Online Marketing Made Easy with Amy Porterfield

Question: What one step can you take this week to be more mobile friendly?

Category: greg hickman, Interviews, Mobile Marketing, podcast /

Pinterest Success: Creative Ways to Use Pinterest for Your Business

June 14, 2013 / Michael Stelzner / No comments
Do you use Pinterest for business? Are you wondering how your business can benefit from Pinterest? To learn some creative ways to use Pinterest to help your business, I interview Cynthia Sanchez for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social [...]
Category: cynthia sanchez, Expert Interviews, instructographic, Market Research, michael stelzner, morguefile, picmonkey, pinleague, pinterest, pinterest for business, pinterest marketing, podcast, social media marketing podcast /

Podcast: Pinterest Tips | NASA on Twitter | OpenDyslexic Font

June 11, 2013 / Devon Glenn / No comments

On today’s social media edition of the Morning Media Menu, GalleyCat editor Jason Boog discussed how social media is changing the world.

A free, open-sourced font called OpenDyslexic could make the web more accessible for people who have dyslexia, a developmental reading disorder.

At last week’s AllTwitter marketing conference, NASA social marketing manager John Yembrick said, “I can’t think of anything that’s changed communications for NASA in the last 30 years more than Twitter.”

Earlier, we talked about Pinterest’s emerging role as the Google of the visual web.

Press play below to listen on SoundCloud. The show was hosted by GalleyCat editor Jason Boog. Click here to receive the Morning Social Media Newsfeed via email. Image by prapass via Shutterstock. Music by Kevin MacLeod.

New Career Opportunities Daily: The best jobs in media.

Category: font for dyslexia, GalleyCat, Jason Boog, Morning Media Menu, NASA, OpenDyslexic, Opinion, pinterest, podcast, twitter /

Twitter Traffic: How to Double Your Traffic to Your Content

June 7, 2013 / Michael Stelzner / No comments
Do you use Twitter for business? Are you wondering how to use Twitter to increase traffic to your blog? To learn how to use Twitter to grow your business, I interview Kim Garst for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from [...]
Category: engage on twitter, Expert Interviews, kim garst, michael stelzner, podcast, promote content, social media marketing podcast, twitter, twitter marketing, twitter promotion, twitter traffic /

#011 How to Create an Online Course with David Siteman Garland

June 6, 2013 / Amy / No comments

In this episode of the Online Marketing Made Easy Podcast I interviewed David Siteman Garland. We talked about how you can turn your online platform such as your blog, web show, or podcast into revenue by creating your own online course.

David is the host of the popular show, The Rise to The Top. On his show he interviews the best “fluff-free experts and doers” and gets them to share their insights and strategies that help people just like you build their platform, grow their audience and subscribers, and make money.

I recently spent a weekend masterminding with David and I can confirm that he’s the real deal. The crazy, high energy, wicked-smart guy you see in his videos and on his blog is the exact guy he is in person – which is rare at times.

I’ve been following David for a few years now, so I am honored to have him on my show.

In this episode, here’s what we’ll cover:

  • The pitfalls of being a serial learner.
  • How to make a good income without burning out
  • The best ways to come up with ideas for products and programs
  • No-cost ways to test what will or will not sell
  • The step-by-step process that David follows each time he wants to promote something
  • How to use surveys to build your prospect list
  • The perfect time to launch your online course
  • And so much more!

Specific sells. But VERY specific sells more and at a higher price point. @TheRiseToTheTop via @amyporterfield < —- Click to Tweet!

Right click to download the .mp3.

Items mentioned in this episode include:

If you like this podcast, click here to leave a review (and many thanks in advance!)

Click here to download the transcript.

Right click to download the .mp3.

Click Here to Subscribe via RSS (non-iTunes feed)

Online Marketing Made Easy with Amy Porterfield

Question: Have you ever considered creating an online course?

Category: Interviews, podcast /

Small Business Social: How to Build Relationships

May 31, 2013 / Michael Stelzner / No comments
Do you use social media to attract and engage customers? Are you wondering how you can use social media to market your business and drive sales? To learn how you can develop relationships with social media and content, I interview Jeff Korhan for this episode of the Social Media Marketing podcast. More About This Show The Social [...]
Category: Content, content marketing, Expert Interviews, jeff korhan, michael stelzner, podcast, relationship, small business, Social, social marketing process, Social Media, social media marketing podcast /

Sodexo Opens Mobile Marketing Playbook [PODCAST]

May 29, 2013 / EricSchwartzman / No comments
Social media recruiting at Sodexo Careers involves much more than just a Linkedin presence and a blog. Under the guidance of Arie Ball, VP of Talent Acquisition, the Sodexo social media recruitment strategy encompasses the Sodexo Jobs mobile app, nearly a dozen managed communities tailored to specific job tasks and branded social media accounts on every major social network. Sodexo is social, local and mobile in their recrutiment marketing efforts.
 
In this episode our guest is Chloe Rada (pictured left), the voice of Sodexo Careers and senior marketing manager in the talent acquisition department.  She’s focused on the use of social media to open up lines of communications between candidates and recruiters and her mission is to help the talent acquisition department communicate what it’s like to work at Sodexo.  Her team is 100% virtual and supports the hiring of management positions only. Hourly employees are hired by others.
 

 

Category: mobile apps, podcast, Recruiting, Yes /

Marketing Reboot? Are You Ready to Change?

May 24, 2013 / Michael Stelzner / No comments
Is your business ready to face the technological and sociological changes that are happening right now? To learn why you need to consider rebooting the way you market in this rapidly changing world, I interview Mitch Joel for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a [...]
Category: business, change, connectivity, Expert Interviews, market business, marketing reboot, michael stelzner, mitch joel, one screen, podcast, social media marketing podcast, utility /

#010 How to Use Social Media to Sell with Laura Roeder

May 23, 2013 / Amy / No comments

Today’s episode of the Online Marketing Made Easy Podcast, is all about selling with social media, and today’s special guest is Laura Roeder, founder of LKR Social Media.

I invited Laura on the show because she is a master at selling with social media. She does it in a way that’s incredibly inviting and her raving fans and customers are proof that’s she’s doing many things right.

In addition to that, an inspiring conversation that I had with Laura while I was still working for Tony Robbins was a springboard for me to start my own social media consulting business. About six months after that call with Laura, I started to put all of the wheels in motion to start this business, which has been one of the most incredible experiences of my life.

Laura’s journey to creating LKR Social Media is a one you’ll want to hear. She shares her story and some action-packed, strategic social media tips in this interview.

In this episode, here’s what we’ll cover:

  • How Chicago weather contributed to Laura’s journey into social media.
  • How to use leveraged, scalable tools to make sales for your business.
  • The reason for the disconnect between social media and selling.
  • How you can use “under the radar” selling on social media.
  • How to create a “Golden Page” to sell more (this one tip is WORTH every minute of this episode!)
  • An easy way to measure social media ROI.
  • And so much more!

Items mentioned in this episode include: 

Thank Laura for her awesome tips by clicking here < —-

Click here to download the transcript.

Right click to download the .mp3.

Click Here to Subscribe via RSS (non-iTunes feed)

Online Marketing Made Easy with Amy Porterfield

Question: Are you comfortable selling on Facebook?

Category: how to grow your list with Facebook, Interviews, laura roeder, list building, podcast, selling on social media, Social Media /

Mobile Marketing: How to Get Started

May 17, 2013 / Michael Stelzner / No comments
Do you use mobile marketing for business? Are you wondering how to get started? To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help [...]
Category: Expert Interviews, fitbit, jamie turner, michael stelzner, Mobile, mobile customer, Mobile Device, Mobile Marketing, mobile user, mobile website, podcast, social media marketing podcast /
« Older Entries