Archive for Pepsi

Pepsi Launches ‘Iconic Summer’ With Country’s Hunter Hayes TV Spot

May 19, 2013 / Brian Anthony Hernandez / No comments
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Summer is upon us, and Pepsi wants to enhance your sun-filled season with interactive entertainment events as part of its celebrity-infused "Live for Now" global ad campaign

Pepsi is introducing "Iconic Summer," a broad fan engagement program that will include digital and social media-driven calls to action. Participation will earn people prizes as well as access to music and entertainment events

Naturally, the program has a advertising component with such brand ambassadors as Beyoncé and Tate Stevens. The ads kick off May 19 at the Billboard Music Awards with this TV spot — shared first with Mashable — starring country crooner Hunter Hayes Read more...

More about Advertising, Music, Entertainment, Pepsi, and Tv
Category: Advertising, Entertainment, Music, Pepsi, TV /

Should Brands Filter Fan-Created Content?

August 6, 2012 / Tim Sohn / No comments

When should companies moderate social media content created by followers and the rest of the world? Matt Corey, chief marketing officer of social integration platform company Mass Relevance answered that question at mediabistro’s Social Curation Summit July 31 in New York City at The New Yorker Hotel.

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Category: #askmadonna, #catperson, #livefornow, madonna, Mass Relevance, Matt Corey, mediabistro Social Curation Summit, Mission Impossible 4, NBCSports.com, olympics, Pepsi, Purina, Social Media, The Giants, The Oscars /

Social Media Winners and Losers for April and May

June 14, 2012 / mlewis1 / No comments
Winners and losers in social media in April and May, including thumbs up to Oreo, Pepsi and Southwest Airlines. For Pepsi and Wendy's -- not so good.
Category: Let’s Fly Cheaper, Live For Now, McDonald’s, Monster Energy, Oreo Moments Gallery, Pepsi, Social Business, Social contests, social marketing strategy, social media battle, social networks, Social Scorecard, Southwest Airlines /

Romney Buys #Amercia Promoted Tweets | Google+ Local Launches | Oracle CEO Loved Facebook

May 31, 2012 / Tim Sohn / No comments

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A Better AmerciaMitt Romney’s Amercia: No Laughing Matter (U.S. News & World Report)
Mitt Romney should have been doing a victory lap the day after clinching the Republican presidential nomination. But when Americans woke up Wednesday morning to a new Romney mobile app that misspelled “America” as “Amercia,” memes proliferated. The Hill With the hashtag #Amercia still trending late on Wednesday morning, users searching for the word on Twitter were also seeing a promoted tweet from the GOP nominee’s official Twitter account. Twitter’s promoted-tweets tool allows users to pay to promote individual tweets, anchoring them at the top of search results for specific keywords. MSNBC.com It didn’t take the Romney campaign staff long to send “Version 1.0.1″ of the app — which is described as having some “bug fixes” — to Apple, but the damage was already done. Twitter users went nuts, a new Tumblr blog was created, and plenty of media ridicule followed. The Daily Beast The Telegraph may have drily won the Internet with its memorable dek: “White House hopeful Mitt Romney has meticulously spelt out his vision for a better America while on the campaign trail this year. But his new mobile app did not feature the same levels of preparation.” Here are five other cringe-inducing political typos and misnomers of the recent past. USA Today As the Scripps National Spelling Bee wraps up today near Washington, we’re once again confronted with the annual question: In a world of spell check and r u there texting, does spelling even matter anymore? continued…

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Category: 2012 AP Stylebook, Amazon MP3 Store, Amercia, Amercia app, AP Stylebook, apple, facebook, google places, Google+ Local, Instagram, Instagrammers, Kara Swisher, Larry Ellison, linkedin, live-blogging, live-tweeting, mark zuckerberg, mitt romney, Newsfeed, Oracle, Oracle cloud, Pepsi, pinterest, promoted tweets, Social Media, social media day, social networking, texting, tumblr, twitter, Twitter Advertising Blog /

5 Ways Pepsi’s Use of Social Media is Right On

May 17, 2012 / SyneCoreTech / No comments
Pepsi has recognized that the tech-enabled power shift to the consumer has effectively neutralized many traditional forms of outbound, or push, marketing. Today’s savvy consumer wants to be listened to and courted by marketers. They want direct channels of communication to brands. In short, consumers expect brands to employ inbound marketing best practices as an engagement model.
Category: Best Practices, branding, Engagement, facebook, Marketing, Pepsi, promotion campaigns, Public Relations, Social Business, Social Customer, Social Marketing, strategy, twitter /

Facebook IPO Expected Friday | New Jersey City Bans Texting and Walking | Yahoo Interim CEO Oversaw Myspace Acquisition

May 14, 2012 / Tim Sohn / No comments

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Facebook IPO Week: The Basics (PC Magazine)
Big news for Facebook this week — and no, not just because the company is testing new ways for its users to annoy each other in the form of paid-for “highlighted” posts. Actually, it’s Facebook IPO week! The significance of this fact carries a ton of importance if you’re an institutional investor, a small amount of importance if you’re a neophyte investor, and absolutely no meaning whatsoever if you think the stock market is little more than organized gambling. ZDNET Going public brings with it all new pressures. For venture-backed companies such as Facebook, it means a difficult transition from the multi-year expectation on delivering returns to the quarterly results horizon. Even in the extremely fast-moving world of Internet companies, this can come as a shock to the system. AP He famously wears a hoodie, jeans and sneakers, and he was born the year Apple introduced the Macintosh. Today is his 28th birthday. With eight years on the job, Mark Zuckerberg, Facebook’s CEO, has logged more time as leader than the average CEO, whose tenure is a little more than seven years, according to executive search firm Spencer Stuart. Bloomberg News Apple co-founder Steve Wozniak said he will buy shares in Facebook when the social networking company sells stock to the public. Wozniak, who built the first Apple computer with Steve Jobs and co-founded the company with him in 1976, said he would buy Facebook’s stock regardless of its valuation. Mashable Facebook, infamous for its changing policies and confusion among users about what they’re getting themselves into when they use the world’s largest social network, has finally aggregated all its terms and policies under the same roof. That roof — Facebook.com/policies — contains, in the words of Facebook, “Everything you need to know, all in one place.” continued…

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Category: AmEx, Barack Obama, Brian Ries, buddy media, Fort Lee, google, Google+ Hangout on Air, Instagram, Internet Week New York, Joe Ciarallo, Lance Ulanoff, mashable, Myspace, News Corp., Newsfeed, Newsweek Daily Beast, Pepsi, ron paul, Ross Levinsohn, Scott Thompson, Shiv Singh, Social Media, Text Messaging, texting, twitter, Yahoo /

Nokia Creates Foursquare Check-In Vending Machine

September 29, 2011 / Kenna McHugh / No comments

I found this new concept pretty interesting and have been wondering if it is really worth all the excitement it has been generating. Nokia looks to be involved in one of the first location-based technology vending machines. You may think that it seems to be a cool match, but will the connection last beyond its introduction at Social Media Week?
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New Career Opportunities Daily: The best jobs in media.

Category: branding, Check-in, dog food, foursquare, Marketing, Nokia, Pepsi, Social Media, Social Media Week /