Archive for andrea vahl
Do you need some fresh ways to infuse fun into the Facebook experience?
This article will examine nine Facebook pages that bring excitement to their Facebook pages.
My hope is you’ll find inspiration for your own page.
NOTE: Many of these Facebook apps are developed by a third party and have a standard look and functionality. Other Facebook apps can be used to create a custom tab, but can have some limitations on how the tab looks.
#1: Seasons 52: “Mini Indulgence” Quiz
Seasons 52 is a restaurant chain with signature desserts called the “Mini Indulgence.” The restaurant has developed an interactive quiz that asks you questions to determine “which Mini Indulgence dessert is you?”
The reason this works is because it asks personal questions about things you like to do and “matches” those things with the type of dessert. Yes it’s kind of silly, but people love quizzes about themselves.
Key Takeaway: Create a quiz that is all about your customers.
#2: Grey Poupon Society of Good Taste
This is another interactive app that requires fans to “Apply” to be a member of Grey Poupon’s inner circle. You can like the Page freely (no one can restrict that beyond age or country) but this is a step above.
This app uses your personal profile information (where you have checked in, where you went to school, what pictures you’ve been tagged in) and creates a little movie that the judges use to “review” your qualifications and decide if you are in or out of their Society. The interesting thing is that many people aren’t immediately approved and they have to apply again.
But it’s so much fun to see what the reviewers say about your Facebook activity that it makes you come back again, hoping next time you’ll “cut the mustard.”
Key Takeaway: Create a fun way to use someone’s personal Facebook information.
#3: ABF U-Pack Moving: U-Pack-A-Cube
This Facebook app is an interactive game that requires you to pack the items coming off of a conveyor belt into the moving van. You get a score at the end based on how many things you packed and the difficulty of each item.
Key Takeaway: Create a fun game out of your product or service.
#4: Sierra Mist: Mixology
This app allows you to find drink recipes based on the occasion, ingredients or taste preferences. Fans can also submit their own recipes, which is a great way to get people involved.
Key Takeaway: Provide value based around your product and involve your audience.
#5: Dove: Dove Insider
This Facebook app is not that complex, but there are a number of reasons why it works well. First, the name itself is intriguing because people want to get the “inside” scoop. It also highlights a different fan each month with a quote about feeling beautiful.
You also get access to a coupon and a contest. A Facebook app does not have to be that complicated. Just make sure your app delivers value.
Key Takeaway: Make your app about your fans.
#6: Ford Mustang: Customizer
The Customizer app allows fans to design their own Mustang from scratch. Then people can vote for designs they like and Ford even gives one of the designs away to a lucky winner each week. People get points for participating in the Customizer, which adds a gamification aspect to your marketing.
Key Takeaway: Gamify your Facebook Page to keep people there.
#7: Gap: Pin to Win
Facebook contests are a great strategy to add life to your Facebook Page. What is great about this Pin to Win contest from the Gap is that it overlaps Facebook and Pinterest to give people a great way to browse merchandise on the Facebook Page and incorporates a Pinterest contest, which is so hot right now.
Key Takeaways: Cross-promote your social platforms creatively.
#8: The Ellen DeGeneres Show: In Your Facebook
This is another simple app, but it is all about the fans. The Ellen DeGeneres Show is crowdsourcing their content to involve the audience in finding funny posts.
Key Takeaway: Crowdsource your content.
#9: The Tooth Fairy Pillow: Find the Tooth Fairy
So far we’ve talked about large brands’ Facebook apps. Even if you are a smaller brand, you can get creative with your Facebook app. Think about what is going to be beneficial to your customer. The Tooth Fairy Pillow offers their fans something simple and easy to do, yet meaningful. The app itself doesn’t have to be overly complex.
Key Takeaway: Make it meaningful.
Do you notice the trend in all of these apps? They are all designed to entertain, benefit or reward fans. That is what makes a good app. It’s not all about you; it’s about how you can help your fans. An app doesn’t have to be overly complex to achieve these goals.
How about you? Have you seen any interesting Facebook apps? Have your Facebook apps helped your business in some way? Let us know in the comments below!
Now is a good time to examine your Facebook activities, cutting out what isn’t working and expanding what works.
Here are ten tips to help grow your Facebook community.
#1: Connect With Other Page Managers
This is a powerful tactic to a make a live connection with other Page admins who have a similar demographic to yours and cross-promote each other.
So if you are an ice cream store with a Facebook Page, make a live connection with the pizza parlor in your neighborhood that draws the same clientele (you may already know the owner of the pizza parlor). Then talk to him or her about doing a little Facebook cross-promotion and share each others posts with your audiences every once in a while.
Joint ventures also help forge these meaningful connections. Host a webinar with another company that has a similar audience. This can be a great way to become visible to their audience.
#2: Share Original Content
Content is still king and when people share your content, your Page name travels with it. Think of new ways you can add original photos as part of your content.
Maybe it’s a screenshot from a hot tip. Or maybe it’s a photo from something happening behind the scenes at your business that you ask people to caption. Or you can add an inspirational or thought-provoking quote to a photo.
Just make sure you are following photo copyright laws. Notice how this photo is also branded with the name of the blog.
#3: Tag Your Page From Your Personal Profile
Make sure it’s easy for your friends to like your Page. As we know, Pages are not being seen as much in the news feed, so what is a page owner to do?
I recommend you post about your business occasionally on your Personal Profile. If you tag your Business Page (type “@” and then start typing your Page name until you can select it from the drop-down menu that appears) rather than share the status, people who mouse over your Page name in your post can easily like the Page right from your update.
#4: Link Your Profile to Your Page
This is a very simple thing to do, yet I see so many people skipping this step. If users are searching and finding your Personal Profile on Facebook, you want to make it as easy as possible for users to find your Business Page as well.
When people list where they work and it’s not properly linked to their Facebook Page, a strange “Community Page” is created with that same name and it has a suitcase icon. Then people start liking that Community Page rather than your real Facebook Page.
All you need to do is to delete the Community Page from your Work and Education section in your About area (click Edit in the About section), then add in the correct Facebook Page.
#5: Add Facebook in Your Email Signature
How many emails do you send each day? Again, this is not rocket science—just consider this tip as your gentle reminder to add a link to your Page in your email signature. Many email programs such as Gmail make it easy to customize your email signature with clickable icons.
Or you can use WiseStamp to make your email signature stand out.
#6: Comment (Thoughtfully) on Other Pages as Your Page
This is a great way to get more exposure for your Business Page with a target audience. Participate on other Pages where your audience is already having conversations. Find complementary Facebook Pages and like them as your Page, then watch your Page home feed and comment on the posts.
Use Facebook as your business the same way you use it personally: by interacting and having conversations as your Page.
Remember to add to the conversation and authentically build relationships. That will lead to those meaningful connections I mentioned in point #1.
This activity takes time and you may find that you only have 10 minutes a week to do this. But it’s a good habit to get into to get more visibility for your Page.
#7: Run a Contest
Running a contest can be a great way to get new likes on your Business Page. It does cost some money to run a contest, but hopefully you have a marketing budget for your business.
Many of the apps that are available for Facebook contests (and you MUST run a Facebook contest through an app) are not too expensive and are easy to set up yourself.
Running a contest is also a great way to promote your product or service in a fun way. Running a contest with a like-gate on your contest app also gives you the ability to make sure people like your Page before they enter. And it’s a great way to get folks on your email list to come over to your Page to like you and enter your contest. Who’s the winner here? It’s you.
#8: Add a QR Code to Your Business Card
Use the link for your Facebook Page and you have automatically created a QR code that you can add to the back of your business card.
#9: Advertise Your Page on Facebook
Today there are many options for advertising on Facebook. To get the best value for generating new likes for your Page, I would suggest you use a Sponsored Like Story. This will advertise your Page to friends of your current fans and give social proof in the ad by showcasing that the user’s friend likes your Page.
Sponsored Like Stories can be a bit cheaper to run, but you won’t have any ad copy to help convert people into fans. Hopefully seeing that their friend likes you is a sufficiently compelling reason.
Your Sponsored Like Story will be targeting the friends of your fans, but you can also use the regular Facebook targeting features to narrow the audience to your perfect demographic.
It’s easy to create your ad and limit your budget so you know how well it works before spending an arm and a leg.
#10: Add a Like Box to Your Website
In the Business Pages I have seen, a Like Box is one of the largest sources of likes for the Page if the website gets good traffic. It’s very easy to add a Like Box—just go to the Facebook Developers site, add the URL of your Facebook Page, configure the settings for how you want your Like Box to appear and click Get Code.
You will now have a choice among HTML5, XFBML, iFrame or URL. For most WordPress sites, you can choose HTML5, XFBML or iFrame for your code. But your WordPress theme may affect your choice. In this case, the easiest thing to do is to paste the code into a text widget on your sidebar.
Finally: Watch what is working.
Know where your likes are coming from and do more of that. Do some tracking by using link shorteners such as bitly to drive traffic to your Facebook Page and see how many clicks you get.
Dive into your Facebook Insights and click on the likes link to see your sources of likes. Many of these you can’t control, but at least you can be informed about your statistics and know what is currently working for you.
How about you? What are you finding to be a good way to get new likes for your page? Let us know in the comments section below.