Archive for digital

Google’s Eric Schmidt and Jared Cohen on the New Digital Age

May 14, 2013 / Adam Popescu / No comments
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The growth of the web, the developing world and digital-age career skills were all topics of discussion last Thursday night at a special fireside chat with tech heavyweights Eric Schmidt and Jared Cohen at Google's Venice, Calif., headquarters.

The talk felt like an in-person abstract for the duo's new book, The New Digital Age, which was finished after the two traveled to more than 25 countries to forecast the global digital evolution.

"In the next five to ten years, another 5 billion people will join the Internet," said Schmidt, the company's chief executive and one of the world's richest men. Read more...

More about Google, Digital, Los Angeles, Eric Schmidt, and Tech
Category: digital, Eric Schmidt, google, Los Angeles, Tech /

Takeaways From Forrester’s 2012 CMO Study

July 26, 2012 / marknard / No comments
Overlapping skillsets, ambiguous job functions and technological innovation requires that the CMO role evolve – and keep evolving. Understanding digital behavior has become a prerequisite and the CMO must be a “technologist” as well as marketer so they can understand key data and strategically target their markets effectively.
Category: cmo, digital, Forrester, Marketing, Public Relations /

Cultural Differences: Why America No Longer Owns Digital Strategy

July 10, 2012 / JPAN / No comments
The argument used to be look no further than the U.S. for the best examples of digital Public Relations. And while innovation and ideas continue to proliferate within the fifty states, two years spent abroad taught me one simple fact: this is no longer the case.
Category: Audience, digital, Marketing, Online, pr, strategy, UK /

We’re half way through the year – so has the digital agenda changed?

June 26, 2012 / PaulFabretti / No comments
So we're half way through the year, so let's check to see how we're doing on the digital predictions for the year - has anything changed - what else needs to be on the agenda?
Category: digital, Marketing, Opinion, Social Media, social networks, Tools & Apps /

Pinterest drops its partnership with Skimlinks. Are other social channels exploring the affiliate links route?

March 2, 2012 / MalcolmPHG / No comments
The growth and popularity of Pinterest has taken brands and consumers by storm, however the recent news of its relationship with Skimlinks to monetise links and in effect turn Pinterest into a “superaffiliate”, caused a media storm which in turn spelt the end of the relationship for the two companies. As the first partnership of its kind on a major social media platform, how long will it be before the trend is adopted in a more sophisticated and transparent way, with other social channels following suit?
Category: Affiliates, digital, Exclusive, marketers, Marketing, Opinion, pinterest, Platforms, Revenue Models, Social Business, Social Media, social networks, strategy, Yes /

Facebook Timeline for Brands: What Does This Mean for Marketers?

March 1, 2012 / BethMcCabeDigitas / No comments
Beth McCabe, VP/Director, Social Marketing & Technology, at Digitas, explores how Facebook Timeline for Brands will affect marketers.
Category: Beth McCabe, digital, Digitas, facebook, Facebook Timeline, Marketing, Social /

Pinterest – More Than Just a Pinboard

February 9, 2012 / Alex Smith / No comments
What is the potential benefit for brands and their respective digital PR / social media agencies? Brands can achieve benefits from the network without even being on it as an official presence, the primary focus of Pinterest is content first and foremost.
Category: branding, brands, Businesses, community, Content, digital, Engagement, Exclusive, Influence, Marketing, Media, Pages, pinterest, Platforms, Research, ROI, Search, SEO, Social, Social Business, Social Media, social networks, strategy /

Digital Marketing with Twitter | Top 100 UK Digital Marketing Firms Shocking Secrets | Part 1 of 2

November 18, 2011 / Social Media Marketing Strategy Help / No comments

www.commspoint.com e-mail info@commspoint.com Digital Marketing with Twitter | Top 100 UK Firms Shocking Secrets | Part 1 of 2 Craig Milbourne, Recruitment Consultant and Social Media for Recruitment Specialist pulls back the curtain on The Digital Marketing Strategies of the Top 100 UK firms.
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Category: digital, Firms, Marketing, Part, Secrets, twitter, twitter marketing /

Klout and Keeping Up With The @Joneses

October 27, 2011 / Mark Fairbanks / No comments
Wikipedia tells us that "Keeping up with the Joneses" is an idiom referring to the comparison to one's neighbor as a benchmark for social caste or the accumulation of material goods. As with everything digital, it's always fascinating to see established human behavior begin to show up (or morph itself) in a new online incarnation. With that, I present Exhibit A: Klout, the ultimate letter jacket for geeks.
Category: Behavior, digital, human behavior, Influence, Klout, Klout Changes, Klout scores, kloutapocalypse, Marketing, Social Media, Spotify, Yes /

Klout and Keeping Up With The @Joneses

October 27, 2011 / Mark Fairbanks / No comments
Wikipedia tells us that "Keeping up with the Joneses" is an idiom referring to the comparison to one's neighbor as a benchmark for social caste or the accumulation of material goods. As with everything digital, it's always fascinating to see established human behavior begin to show up (or morph itself) in a new online incarnation. With that, I present Exhibit A: Klout, the ultimate letter jacket for geeks.
Category: Behavior, digital, human behavior, Influence, Klout, Klout Changes, Klout scores, kloutapocalypse, Marketing, Social Media, Spotify, Yes /
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