Archive for social web

Online ‘Driver’s Ed’ Course Preps Kids for the Social Web

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The pitfalls for teens who are encountering the social web for the first time are myriad and well-documented. The issue is underscored by this public-service announcement from a Vancouver-based organization warning teens of the dangers of sexting, not to mention the much-discussed scourge of cyberbullying and general oversharing.

As any parent knows, kids aren't naturally inclined to consider the consequences of their impulsive online actions, which can have real repercussions down the line. And in an age where our kids are ever-more connected via the social web, but arguably remain unprepared for the responsibility that come with these connections, one Kickstarter project is looking to help. Read more...

More about Social Web, Online Education, Teens In Tech, Lifestyle, and Family Parenting

Online ‘Driver’s Ed’ Course Preps Kids for the Social Web

Social-web-drivers-ed
Feed-twFeed-fb

The pitfalls for teens who are encountering the social web for the first time are myriad and well-documented. The issue is underscored by this public-service announcement from a Vancouver-based organization warning teens of the dangers of sexting, not to mention the much-discussed scourge of cyberbullying and general oversharing.

As any parent knows, kids aren't naturally inclined to consider the consequences of their impulsive online actions, which can have real repercussions down the line. And in an age where our kids are ever-more connected via the social web, but arguably remain unprepared for the responsibility that come with these connections, one Kickstarter project is looking to help. Read more...

More about Social Web, Online Education, Teens In Tech, Lifestyle, and Family Parenting

The Internet, Social Web and Human Media: An Opportunity for Change

We are walking towards a digital-human present, where interpersonal skills and competences developed in an online environment are increasingly important. This could be a great barrier; however, these skills shouldn’t end in the online sphere.

Use the Social Web to Tell Stories that Create Resonance

Don’t forget that the audience is the heart of the brand. Now the brand has the responsibility for making the public part of its story. Human Media makes possible the engagement between public and brand. It creates emotional touch points that make people feel part of the brand and the story that it is telling to the market.

InfoGraphic: Great Trends in Mobile

Recent data shows mobile, in particular smartphones, are impacting all spheres of our lives: online browsing, search, commerce and social activities.

The Opportunity of Social Media Remains in the Human Relationships

During all this time I have realized that we pay to much attention to concepts – perhaps – too abstracts, such as the times you interact with the audience or how many visits have our blog or youtube channel. Ok, it might not be as abstract as we may think, at the end, it’s our day-to-day job (bonus: you can also buy it on the Internet) No, it’s really abstract when we compare with staying human.

Social Media and Technology Won’t Change the World, People Will

We need that the platforms and tools allow us to connect, build relationships and create human interactions, we need that people fuel the Web and not the ego-system. We are in a scenario where the mobile connectivity is demonstrating that it’s a real alternative to reach customers. There connectiveness is more important than targeting or retaining customers, now touching emotionally is the new CRM.

Human Media Metrics – Measuring Human Interactions on the Web

Google analytics, awe.sm, Sysomos, Radian, TrackUR, Techigry, FlowTown or Brandschat - we all know that they help you to track leads, conversations and real numbers, but they also offer an opportunity to gather human information. Then, what areas should we paying attention to so we can measure human metrics?

When Social Becomes Business as Usual

These days it seems that everything has become social. We have social media, social gaming, enterprise social networking, the social web and the list goes on. It seems that social has taken over our world, but has it really? The very fact that we use this word simultaneously with so many different types of applications means we're only at the verge of maximizing its real value. The truth is that we've always been social. 

Adding a Human Touch to the Social Web through Human Media

Social Media is a means of expression capable of creating change that changes people in real and meaningful way. If so, then Human Media is the brush that allows you to draw in the canvas of media and marketing, so you can create human relationships.