Archive for Marketing
Mapping the Customer Journey with Social Intelligence
There’s never been a better time for marketers for to see, understand and respond to the customer journey. Today’s “open social age” has created a “looking glass” for companies to understand the complex nature of their customers as millions of them are broadcasting their opinions on a real-time basis.
Category: Analytics, Behavior, Best Practices, Enterprise Social, Marketing, Metrics, Research, Social Customer, social data, social intelligence, strategy, Yes /
5 Sparkling Ideas for Integrating User-Generated Content Marketing
Consumer trust is a critical factor in marketing. If an individual doesn’t believe your brand can deliver on its promises, or provide something better than its competition, they probably won’t ever make a purchase. Leverage the thoughts, words, and images of real human beings - with their permission, of course.
Category: Behavior, Best Practices, branding, community, Community Management, Content, Engagement, loyalty, Marketing, Social Customer, Social Media Marketing, strategy, Yes /
Twitter Amplify Promotes Brands Across Multiple Screens
Hot on the heels of the micro-blogging site’s most recent marketing tool, the lead generation card, Twitter has introduced another new feature to help brands advertise online: Twitter Amplify. Twitter Amplify takes advantage of the multi-screen viewing activity of many Twitter users by showing commercials before sporting clips posted in real-time during tournaments, games and events.
Category: Advertising, branding, Marketing, Social Media, Social Media Marketing, twitter, Twitter Amplify, Yes /
Socially Stephanie: Social Media Time Management
In the inaugural post of our new social media advice column, social media pro Stephanie Frasco has some tips for Knackered Knitter in Nashville, who wants to know how to build up a social media presence for her knitting company...AND find time to actually knit.
Mention Tools: The Strategic Weapon for the New Era Of Search
The impeccable Mention Tool is slowly, but surely climbing the popularity ladder owing to its exceptional ability to derive results. The valued supports of two big names in the Internet Marketing industry, SEOmoz and Ahrefs, have helped tremendously.
Category: Advertising, Analytics, Marketing, mention tools, Search, SEO, Social Media, Social Media Marketing, strategy, Tools & Apps, Yes /
The Simple Guide to Understanding the Difference Between Paid, Owned and Earned Media [INFOGRAPHIC]
For an industry that prides itself on producting content and campaigns that are easy for people to understand, social media marketing still has its share of jargon. Here is a simple guide to paid, earned and owned media.
Category: Content, Infographics, Marketing, Social Media, social media jargon, Social Media Marketing /
Social Media Tips for the Real Estate Industry
Real estate is one industry that seems to be dipping their toes into social media, but has yet to dive in. Some real estate companies are making an effort at social media , but it’s a bit halfhearted and nothing done halfway will be successful.
Category: Marketing, Research, sales, Social Customer, Social Media, Social Media Marketing, social networks, strategy /
How the Service Industry Markets Big With Small Dollars
The biggest companies with the deepest marketing budgets ruled the advertising space across all mediums. Because that space — television, radio, print — was controlled by so few, Main Street just couldn't possibly compete with Wall Street. But today businesses have far more tools at their disposal. Not only do these tools give smaller businesses more access to a broader audience, but the methods are infinitely more affordable, as well.
Category: Advertising, branding, Instagram, Marketing, SEO, service industry marketing, Social Media, Social Media Marketing, Yes /
Marketing for Non-Profits: When Doing Good Goes Bad
As much as you need to actively listen, at the end of the day you’re still the expert. Don’t be afraid to own that role when you need to. What else do you think we can do to help foster productive relationships between communicators and cause-related groups?
Volkswagen App Stops Video When You Turn Away
In a neat gimmick to illustrate its stop-start technology, which turns the car off when stopped, Volkswagen launched a Chrome plugin that pauses a video when you look away from the screen.
The app uses your computer's camera and some facial recognition technology to achieve the feat. In a quick test, it worked well enough, but seemed to require exaggerated movement properly — like turning your head all the way to the side. It's also hard to think of a practical use for the app, unless you're training yourself to be less distractible. It performs well as a marketing tool, though.
More about Video, Volkswagen, Chrome Apps, Business, and Marketing
