Next time you cringe over an unnatural-sounding conversation, feel a bit better about yourself by remembering these actors as they fumble their way through corny dialogue, ridiculous situations, and their own discomfort.
Let's all cringe, collectively.
1. The "Show Me the Money" Scene in Jerry Maguire
Tom Cruise and Cuba Gooding Jr. get really, really excited over the phone — like, really, really excited. Read more...
Man of Steel swoops into theaters June 14, and eager fans naturally can't stop talking about all things SupermanMashable asked digital comics hub comiXology and DC Comics to survey more than 10,000 fans to get their thoughts on the movie, villain of choice, Superman's love interest and, of course, their favorite Superman comic. Justice League reigned supreme, snagging 25.3% of the votes, while Smallville had the most write-in votes. "Our team here considered Smallville kind of a young Superman comic, so we left if off the poll as a multiple choice option," said Chip Mosher, VP of communications and marketing at comiXology. Read more...
Not only is the actor full of priceless quotes, he also shares a stream of photos that showcase his ripped physique and otherworldly workout regimens. In addition to his usual tweets, Johnson gave his followers a cool social-media treat on Tuesday: a behind-the-scenes pic from the set of his latest project, Hercules: The Thracian Wars.
Google’s research also found that movie goers consume an increasing amount of digital information before they buy their tickets.
Social engagement platforms can play a big role in the online advertising picture being painted by Google. Social startups can help people share trailer videos and generating word of mouth buzz about a movie.
Search engine marketing is increasingly important for people learning about movies. Google (the #1 search engine) and YouTube (the #2 search engine in the world by query volume) get much of that traffic. Google had a 56 percent increase in movie related searches last year, despite a 9 percent decrease in the number of movies released in 2012.
Google.com Search Data
Google says their search data can be used to predict movie performance with amazing accuracy:
“Query volume and paid click volume – in conjunction with other movie-related variables (e.g. theater counts) – can predict a film’s opening weekend performance with 92% accuracy and subsequent weekend performance with 90% accuracy”.
YouTube Search Data
YouTube is an important way for social influencers learn about movies and begin to spread the world early.
YouTube’s influence on movie choices can be seen in the predictive ability of its data:
“94% of variation in a film’s box office opening can be explained with trailer-related title search volume 4 weeks prior to release, coupled with seasonality and franchise status.”
Google’s Jennifer Prince on Box Office Research
Google Head of Entertainment Jennifer Prince explained her group’s research results to marketers at Variety’s Massive: The Advertising Summit in Hollywood California.
“There are many ways to reach movie goers across organic, social and search.
So much research is done before buying ticket. It is important to look at all the steps people take online. Our research shows that there is a journey and a consumer experience when answering the question: ‘How am I going to spend my time?’
6-12 month out, the first movie trailer drops. It is critical to be on that path – and 60% of online video is consumed on YouTube. Trailer view searches are predictive. 4 weeks out from release is when more avid viewers are making a decision. More avid movie goers are looking to pull trailer – and these are the influencers.
More than 1/2 of people decide what to see on the day they see the movie. Your message has to be delivered at the right time. On the mobile phone when they are at dinner before the movie, when they are driving to a theater within 3 miles and searching “AMC Santa Monica”.
When comes to search, consumer have intent – and you want to be there.”
Social Platforms & Movie Marketing
What is the SocialTimes takeaway from the Google research?: Social marketing will play a huge role in the future of movie marketing.
Google found that people consult 13 different sources of information before deciding what movie to see. In addition to searches on Google, social platforms are emerging as an information source about new movies.
YouTube trailers viewing is highly predictive of movie success. Social campaigns should be used to get those videos in front of people via social sharing.
Google searches are predictive of movie success as well. So where do these searches come from? The answer is increasingly word of mouth movie buzz generated in social media.
The Internship, the comedy featuring Owen Wilson and Vince Vaughn as fortysomething interns at Google, came in at No. 4 in the box office this weekend, marking an underwhelming launch.
The film earned $18.1 million over the weekend, according to Box Office Mojo. That puts it behind Ethan Hawke sci-fi thriller The Purge, which placed at No. 1 with $36.4 million, and Fast & Furious 6 and Now You See Me, with $19.8 million and $19.5 million, respectivelyThe Internship opening also paled in comparison to Wilson and Vaughn's last big film, The Wedding Crashers, which brought in $33.9 million in its opening weekend in 2005. Read more...
The Wizard of Oz, the 1939 classic about Kansas girl Dorothy's unplanned journey into the Land of Oz, is getting a 3D makeover for the movie's 75th anniversary.
Warner Bros. will show off the digitally remastered version in IMAX 3D theaters for only the week of Sept. 20 in North America
"This film revolutionized the use of color and special effects in cinema, and we’re excited to add another 'first' — bringing this timeless classic to moviegoers through the power of The IMAX 3D Experience for the very first time," Greg Foster, chairman and president of IMAX Entertainment, said in a statement. Read more...
Robert Rodriguez, known for directing From Dusk till Dawn and Sin City, crowdsourced parts of his new short film, including one scene in which a Twitter user's 137-character tweet influenced a major plot point
To complete the film titled Two Scoops, Rodriguez challenged his fans to help cast the "agent" character, suggest a weapon, design a villainous monster and submit photos of themselves that were used as missing people posters.
Rodriguez used this fan's "electrified yo-yo" idea to create the film's final weapon:
@rodriguezweapon throws an electrified Yo-Yo, gives an electrical discharge, then returns to the weapon to be charged again! #keepmoving
After nearly a year of teasers, trailers and a spoof college admissions website for Monsters University, the prequel to 2001's Monsters, Inc., Disney Pixar released the movie's final trailer Thursday. The animated flick lands in theaters on June 21.
The clip focuses on one-eyed student Mike's determination to prove he's scaryMonsters University is set about 10 years prior to what transpired in Monsters, Inc., and will tell the story of Sulley and Mike, rival fraternity brothers who eventually become the best friends fans grew to love more than a decade ago.
There are only two men whose voices can make any script sound like pure cinematic gold: Morgan Freeman and Samuel L. Jackson.
Freeman is too busy napping, but the great SLJ is hosting a contest on Reddit that could feature your script. Write 300 words in the comments of his /r/movies post, and Jackson will read the most upvoted as a monologue.
The contest, which will run through Thursday, is being held to support the non-profit Alzheimer's Society. Jackson says he has family members affected by the disease, including his mother, who died recently. The actor is working with Prizeo, an organization that works with celebrities and charities to award donors with the chance to win big prizes. Read more...
Clark Kent transforms from a bearded man to the clean-shaven Superman in the upcoming Man of Steel movie. In some tales, Superman must reflect his heat vision off his Kryptonian ship or mirror to remove his facial hair, which is known to be as durable as his strong body
But how else could Superman shave on Earth? Bill Nye, famously dubbed "The Science Guy," tackles the question in a video for Gillette's new #HowDoesHeShave advertising campaign.
It took Nye only a "few moments" to formulate his theory.
"Keep in mind that there is some way to use things that aren't as hard as the thing to shape the thing — that's the grinding operation," Nye told Mashable. "Airplane tires land on the end of the runway, squeak every time, smoke comes off every time, yet the end of the runway wears out ... How is that possible? Not magic, my friend. It's what? Science!" Read more...