Archive for mobile apps
Responsive Design in 60 Seconds [VIDEOGRAPHIC]
With a multitude of mobile devices coming out almost every week, how can marketers ensure that their content is optimized for different device types, screen sizes, and capabilities? This videographic illustrates how responsive design allows marketers, designers, and developers to create a single website for their content that adapts to any device on the market. The video also highlights some key benefits of this design concept.
Sodexo Opens Mobile Marketing Playbook [PODCAST]
Social media recruiting at Sodexo Careers involves much more than just a Linkedin presence and a blog. Under the guidance of Arie Ball, VP of Talent Acquisition, the Sodexo social media recruitment strategy encompasses the Sodexo Jobs mobile app, nearly a dozen managed communities tailored to specific job tasks and branded social media accounts on every major social network. Sodexo is social, local and mobile in their recrutiment marketing efforts.
In this episode our guest is Chloe Rada (pictured left), the voice of Sodexo Careers and senior marketing manager in the talent acquisition department. She’s focused on the use of social media to open up lines of communications between candidates and recruiters and her mission is to help the talent acquisition department communicate what it’s like to work at Sodexo. Her team is 100% virtual and supports the hiring of management positions only. Hourly employees are hired by others.
Facebook and Google in Smackdown Over Waze Start-Up
Facebook and Google are battling to purchase Waze, a start-up that uses crowdsourced traffic reports to help you on your way. Waze may also be the way to jumpstart location-based advertising and grow mobile ad revenue fast. But which giant will pay more for the risky bet of "synergy?"
Category: bidding war, Exclusive, facebook, geolocation, google, Marketing, Mobile, mobile apps, News, Opinion, Search, Social Customer, Social Media Marketing, social networks, waze, Yes /
25 Best Free Android Apps
Whether you're an Android newbie or a longtime user looking to boost your experience without breaking the bank, one thing is certain: You're going to need some apps. Not sure where to start? Mashable has you covered.
These are the essentials for your phone or tablet. You'll find apps to read, write, watch and stay connected. Apps to save time and to waste time. We've collected the unmissable, the obscure and the exciting, so you can get the most from your device — without spending a penny
Do you know an Android app that belongs on this list? Tell us about it in the comments. Read more...
More about Mobile, Apps, Android, Features, and Mobile AppsFind Your Next Favorite Song With Yap Music App
Yap Music, a company advised by Steve Wozniak, is moving into the burgeoning social music market after building a popular second-screen app for television.
Social music brings music to like-minded listeners and serves as a platform for artists to reach and cultivate fans. As of late, music discovery is proving to be one of the hottest verticals in tech.
Yap Music, which debuts today on the App store, is planning a head-to-head battle with Twitter #music and a slew of other established giants like Shazam, Pandora and Spotify, which is valued in the $3 billion range.
More about Music, Social Music, Music Discovery, Mobile Apps, and SpotifyComing to a Pinterest Near You
Pinterest's newest updates could mean big things for e-commerce and brands should take notice. What should your business be looking out for? In short, they add up to the emergence of Pinterest as a prominent e-commerce site. Partnership with brands allows Pinterest to be a greater part of the shopping or advertising experience.
Category: Advertising, branding, Mobile, mobile apps, pinterest, Social Customer, Social Media Marketing, social networks, Yes /
Mobile Marketing in 2013: Stats and Figures [INFOGRAPHIC]
Uberflip's latest infographic illustrates how brands are leveraging mobile channels, current trends and future projections for mobile marketing. Mobile ad spend has quadrupled since 2009, and it is expected to keep growing at the same pace for the next 2 years.
California Shot Down in First Effort to Require Privacy Policies for Apps
The State of California’s case against Delta Airlines for failing to provide a privacy policy that covers its mobile app, Fly Delta, has been effectively dismissed.
Delta filed a demurrer, the equivalent of a ‘so what?’, and yesterday a judge upheld it.
The suit was the first filed by California Attorney General Kamala Harris, whose determination that the state constitution’s privacy protections required mobile apps to provide privacy policies made the state the first to regulate mobile privacy.
While the result may be a PR defeat for the attorney general’s office, it will likely have a minimal influence on the state’s ability to enforce its mobile privacy requirements. That’s because the judge in the case, state judge Marla J. Miller, based her ruling on a federal law restricting the states from regulating the airline industry.
The attorney general’s office did not immediately respond to a request for comment.
“Because the ruling is specific to the airline industry, we don’t know what will happen in any lawsuit outside the airline industry. So, unfortunately, we don’t know much more about the law than we did before the ruling,” said Eric Goldman, director of the High Tech Law Institute at Santa Clara University.
Dominique Shelton, an attorney with Edwards Wildman, agreed. But she noted that while the judge had focused in oral arguments on the special case of airlines, Delta also included in the brief that was ultimately accepted by the judge a claim that mobile apps did not fall under the scope of the California privacy law that targets “online services.”
“I suspect defendants are going to do is jump on this decision,” she said. But, she added, “I don’t think it’s a winning argument.”
New Career Opportunities Daily: The best jobs in media.
Category: California, delta airlines, fly delta, kamala harris, marla j. miller, mobile apps, News, Privacy, privacy policies /
Facebook Isn’t Losing U.S. Users, At Least Not Yet, According to Meta-Analysis
A meta-analysis of user numbers from various sources shows that Facebook is not losing users in the United States, but other markers suggest waning interest in the social network.
Facebook is not seeing declining user numbers in developed markets including the United States, the analysis, conducted by eMarketer, found.
eMarketer expects that Facebook will surpass 1 billion active users this year.
But the use patterns identified by eMarketer did present some troubling news for the Menlo Park-based company. Younger users may not be fleeing the social network, but they are spending less time on it. Older adults make up the network’s fastest growing audience in developed countries. Together, these patters suggest that Facebook faces an uphill battle in retaining its audience numbers over time.
The social network’s strongest growth globally comes from India, Brazil, Russia, Japan and Indonesia, eMarketer found.
Some trackers of Facebook use fail to account for mobile users while others do not yet have enough mobile data to differentiate between trends and seasonal variation. Many look at Instagram separately. Use of the photo-sharing site continues to grow, the study found.
The study counted individual monthly active users who access Facebook via any device at least once per month. Facebook’s own figures include all monthly active users, including accounts belonging to pets and brands.
New Career Opportunities Daily: The best jobs in media.
Yahoo Continues Talent Shopping Spree With MileWise and GoPollGo Acquisitions
Yahoo has acquired the flight search engine MileWise and the Web and mobile polling app GoPollGo.
Both services have already been shuttered. MileWise, which provided personalized flight recommendations based on user preferences and miles rewards memberships, said it will notify users by email on how to export their data.
MileWise’s 10-member staff will join Yahoo’s new New York engineering offices to work on mobile products. The GoPollGo team will also work on mobile products but will join the company’s Sunnyvale headquarters.
Both teams pointed to the growing talent pool at Yahoo as a reason for their decisions to be acquired.
“We’re thrilled to be joining such a talented group of inventors, and can’t wait to get working on the next big thing coming out of Yahoo,” the MileWise team said in a statement.
Of the merger, GoPollGo said, “We share an enthusiasm for building delightful user experiences, and we couldn’t be happier to join forces.”
Yahoo confirmed the deals but declined to offer further comment.
New Career Opportunities Daily: The best jobs in media.
