Archive for social networks
Social Startups: Nexgate Protects Social Media Messaging from Within and Without
“The reality today is you need technology to automate enforcement of social media guidelines and policies,” said Nexgate co-founder and CEO Devin Redmond. “Put guardrails on the roadside and let people go as long as the safeguards are in place.”
Influence Marketing for B2B and Advisory
We define Influence Marketing as the act of engaging with current and potential leaders in your industry in order to gain ranks as a leader yourself, to increase meaningful activity on social media platforms, and to build your digital community of brand advocates.
Category: Best Practices, Content, google, influence marketing, linkedin, Marketing, SEO, Social Media, Social Media Marketing, social networks, strategy, Yes /
Troll-Fighting Tips and Tricks: Rock-Solid House Rules
Solid 'House Rules' are the anchor of a troll-proof Community Management policy. This subject comes up when I counsel clients who face attacks that threaten online reputation. Those who run social accounts that draw unwanted visitors will find this especially useful.
Social Advocacy & Politics: 80% of Obama’s Online Campaign Capabilities for Less Than $20 a Month
But while we all marvel at the power of Obama’s online campaign, the truth is that most of the tools his campaign used are available to ordinary citizens and advocacy groups for less than $20 a month. The platform that provides these tools is NationBuilder. I sat down with NationBuilder’s Vice President of Organizing Michael Moschella to learn more about this great tool.
Three Ultra-Successful Technologies With Humble Beginnings
Many of today’s most popular technology products have surprisingly inauspicious origins. In fact, it’s a wonder that some of the gadgets we take for granted today even made it past the prototype stage.
How to Celebrate Your Small Business with Instagram, Vine, and Pinterest
How does a business make their start-up come alive online without creating dozens of profiles for social platforms? Actions speak louder than words and these actions are best reflected with Instagram, Vine, and Pinterest, all three of which have plenty of benefits they can bring.
Category: community, Engagement, Instagram, pinterest, Social Media, social networks, Tools & Apps /
Pixar’s Most Creative Marketing Yet: Monsters University Trailer Site
If you get stuck, whether in the process of storytelling or strategizing, think about what would never, ever happen next: it may well be just the thing that gets you out of your rut. Similarly, creative strategizing means that it can be valuable to think outside of the box by discounting the first idea that comes to mind in exchange for something a little more interesting.
Social Stories: How to Use Storytelling on Twitter
Here’s the most popular way to use Twitter to tell a story: Sharing personal details from your life. Even when you blog for business, you’re still writing for people, and people like to hear personal stories. If you’re the face of your brand, be a memorable face. Share what you’re doing, what intrigues you, what you’re learning, and so on.
It’s Simple: The SEO Industry Has Seen Positive Growth in 2013
Lately all of the news has been around the death of SEO. It’s all about mobile now, and it’s all about writing for readers and forgetting optimization worries. However, the “death” of SEO seems to have overpowered the small fact that companies are starting to come around to the idea of SEO (even in the midst of its suspected near-death).
How to Use Social Media to Manage a Crisis
A crisis will make its way into social media whether you like it or not. Here's how to use the power of social media to manage a crisis and make it go away quicker.
