Many people recall childhood dreams of wanting to be a doctor, lawyer or even president of the United States. Not so for Ricky Engelberg, experience director of digital sport at Nike and longtime enthusiast of the brand.
"The mission of the company is bringing innovation and inspiration to every athlete in the world," says Engelberg, who has been with Nike for 11 years and personally works on Nike+, Nike+ Fuelband and Nike+ Running initiatives. "There are infinite possibilities here." He's gotten to work with some of the world's leading tech companies to create products and services for digitally-minded athletes and notes that a big part of the job is to "suspend disbelief to focus on what a few years from now can look like," a sentiment to which most startups can relate Read more...
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The average value of a Facebook fan to major consumer brands increased is $174, an increase of 28 percent since 2010, according to a study from the social marketing company Syncapse and market research firm Hotspex.
Path, the social network that attempts to keep a journal of your life and connect with your closer friends, has joined up with Nike+ Fuelband to offer a good service for hitting your exercise goals. The overall goal is to help users easily share the information about how much exercise they did on a given day and upload it to Path. The reason Path is perhaps better than Facebook for this goal is that Path is a more intimate social network – your whole network of 500 Facebook friends doesn’t need to know you failed your exercise goals.
