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Debate Sparks #BindersFullofWomen Meme (NBC Chicago)
It was Katherine Fenton, the fourth undecided voter to raise a question at Tuesday night’s town hall-style presidential debate at New York’s Hofstra University, who provided the spark for the latest social media meme of the election season — Binders Full of Women. In response to Fenton’s query about what each candidate would do to rectify inequalities in the workplace, “specifically regarding females making only 72 percent of what their male counterparts earn,” Gov. Mitt Romney recalled his success in increasing gender diversity in his Massachusetts cabinet. USA Today #BindersFullofWomen became a trending topic on Twitter, with a parade of Twitter users making fun of the comment. Also trending was #binders. The Twitter account @Romney’sbinder attracted more than 4,500 followers. Mashable Tweet-wise, the second presidential debate made less of an impact than its Denver predecessor. Throughout the 90-minute showdown, 7.2 million tweets were sent, compared with Denver’s 10.3 million. Twitter Blog Moments that led to the highest amounts of conversation on Twitter were: an audience question to Romney on immigration (109,560 tweets per minute); President Barack Obama’s comment to Romney: “You’re the last person to get tough on China” (108,619 tweets per minute); and Romney’s response to tax rates question (107,386 tweets per minute). The New York Times/The Caucus Social media services like Twitter are often hailed for their ability to rapidly deliver the latest news and opinions to users. But while the networks make a wealth of information available to anyone with a smartphone or a computer, users do not consider all sources of information on a level playing field. AllFacebook Facebook’s political action committee, fbPAC, continued to hit its like button more for Republicans than Democrats in 2012, as CNNMoney reported that GOP politicians raked in $140,000 from the social network through September, compared with $127,000 for Democrats. However, when it comes to individual Facebook employee contributions, Democrats took in $116,300, more than double the GOP haul of $53,700, according to CNNMoney. continued…

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