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Facebook Swapping Out Credits, Adding Subscription Billing (AllFacebook)
Facebook announced Tuesday that the company is doing away with Facebook Credits and transitioning to local currency. The social network also announced that it is accepting subscription billing for apps. Simply put, these moves make it easier for Facebook gamers to spend more by cutting out the Facebook Credits middleman. The New York Times The changes are designed to encourage companies well beyond game developers to sell their wares on the Facebook platform itself. It carries the additional benefit of potentially keeping Facebook users on the site longer and harnessing more data about what they buy. San Francisco Chronicle App developers will soon be able to charge subscription fees, Prashant Fuloria, Facebook product management director, announced in a company blog for developers. Subscriptions could become an easy, ongoing source of revenue. The Wall Street Journal Facebook is getting support from two big-name advertisers after tough questions over the effectiveness of its ads. On Tuesday, Ford and Coca-Cola separately said they found value in Facebook advertising, and Ford plans to expand its use of the social network in advertising. Reuters Facebook offered a rare peek on Tuesday at one facet of the elaborate system it uses to police its 900 million-user social network, as it attempts to keep it free of content it deems offensive, illegal or just plain inappropriate. A detailed, and somewhat confusing, chart published by Facebook on its website depicts how reports of various infractions are routed through the company and lays out all the potential outcomes, which can range from an account being disabled to Facebook alerting law enforcement. continued…
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