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Judge Skeptical of Facebook ‘Sponsored Stories’ Privacy Settlement (Wired)
A San Francisco, Calif., federal judge declined Thursday to approve a Facebook privacy settlement concerning the social networking site’s “Sponsored Stories” advertising program, saying he was concerned that the $10 million payout was not adequately explained, and might not be big enough. The deal, which does little to bolster the privacy of Facebook’s approximately 150 million U.S.-based users, provides $10 million to the lawyers who sued the social-networking site and another $10 million to charity, in what is known as a cy pres award. Reuters Facebook and attorneys for the plaintiffs had argued that the settlement — which includes changes to Facebook’s privacy settings — represented roughly $123 million in value. However, the company is only slated to pay about $20 million in cash. Inside Facebook Meanwhile, Facebook appears to be testing Page-Like Sponsored Stories in a mobile module called “Pages You May Like.” With this new module, the social network is showing some users two Sponsored Stories at a time. CNN If you’re using a fake name on your Facebook account, maintaining a personal profile for your beloved pet or have a second profile you use just for logging in to other sites, you have one of the 83.09 million fake accounts Facebook wants to disable. In an updated regulatory filing, the social media company said that 8.7 percent of its 955 million monthly active users worldwide are actually duplicate or false accounts. PC Magazine Facebook said that incidents of duplicate and false accounts are “meaningfully lower” in developed regions like the United States and Australia and higher in developing markets like Indonesia and Turkey. “However, these estimates are based on an internal review of a limited sample of accounts,” Facebook said, so the estimation “may not accurately reflect the actual number of such accounts.” continued…

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How Aetna Is Building a Social Media Presence

social media expert interviewIn this video I interview Lauren Vargas, who is the Community Management Strategist at Aetna.

Lauren shares how Aetna is to building a corporate presence on social media instead of focusing on a campaign approach in their marketing efforts as they have done in the past.

You’ll discover what they’re doing to achieve this within their social community.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • How to integrate social media into your marketing strategy
  • How regulatory issues impact social media strategies
  • Why create a community of engagement 
  • What to monitor online to go beyond the ego search
  • How to monitor social activity to understand conversations
  • How to create guidelines to deal with negative feedback
  • Why you need to have social media policies in place first

Connect with Lauren on Twitter @vargasl and check out Aetna’s website.

What do you think? How is your business integrating social media? What tips do you have to share? Please leave them below.