Archive for community
Socially Stephanie: Social Media Time Management
In the inaugural post of our new social media advice column, social media pro Stephanie Frasco has some tips for Knackered Knitter in Nashville, who wants to know how to build up a social media presence for her knitting company...AND find time to actually knit.
Are Social Media and Community Management the Same Thing?: Notes from AOL and Internet Week New York
On Tuesday AOL hosted a Social Media Salon for Internet Week New York where the differences between social media and community management were discussed.
An Open Letter to Nutella: Why Did You Eliminate Your Greatest Marketing Asset?
Sara Rosso was a bona fide Nutella superfan: a consumer so passionate about Nutella that she had dedicated her precious time to furthering the brand’s cause. She was the type of fan that brand managers dream of. Then Nutella shut her down.
Category: Advertising, Best Practices, community, Content, Engagement, loyalty, Marketing, nutella, Social Media, Social Media Marketing /
The Yahoo-Tumblr Marriage: As Seen By A Not-So-Disgruntled Tumblr User
From the moment Yahoo CEO Marissa Mayer announced the $1.1 billion acquisition of Tumblr, the underbelly of the alternative social network bellowed. An avid Tumblr user assures fans not to worry and provides a solution to the advertising question.
Category: Advertising, blogging, community, Content, Marketing, Social Media, Social Media Marketing, social networks, tumblr /
What Does the Social Shake-Up Mean to Cox Communications?
I had a chance to sit down with Adam Naide, Social Media & Digital Marketing Lead at Cox Communications to discuss some of the topics that you will see at the Social Shake-Up Conference where Adam will be speaking. The following is a transcript of that conversation.
12 Ways to Delight Your Social Media Community & Audiences
The most important thing you can do to better delight everyone who comes in contact with your brand is to listen to them. Listen with a goal to understand, not just think about the next thing you can shout back at them. Bottom line, listen more than you talk.
Category: Best Practices, branding, community, Content, listening, Marketing, Social Media, Social Media Marketing, strategy /
Social Media for Business: Do You Really Know Your Audience?
Your goal each day should be to inspire your audiences to connect with you with a goal of helping them achieve their goals. When you help them achieve their goals, you achieve yours by default. Inspire – Connect Achieve! Don’t make it more complicated than it needs to be. Got it?
Category: Advertising, Best Practices, branding, community, Content, Engagement, listening, Marketing, Social Media, Social Media Marketing, Yes /
5 New Pinterest Features You Should Know
Over the last few months, Pinterest has made a number of changes and upgrades – no major redesigns or ad implementations that we thought might be coming, but five that are worth noting. To the daily Pinterest user and marketer, a few of these can make a significant change in your life.
Category: Analytics, Best Practices, chrome, community, Exclusive, google chrome, Mobile, pinterest, Social Media, Social Media Marketing, Yes /
Amy’s Bakery Meltdown: Yelp Is Broken and Social Flashmobs Apparently Rule
Yelp may not be the go-to source for restaurant reviews. Why? Amy's Baking Company has 1131 reviews, 99.9% of which are snarky, mean, negative “reviews.” How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for flash mob social media bashing? 99.9%
Category: Amy's Bakery, Amy's Baking Company, Behavior, Best Practices, community, Community Management, CRM, customer service, Engagement, Reviews, yelp, Yes /
G8 Opens Up to Your Community With G-everyone Meetups
Mashable is excited to announce G-everyone, a 24-hour digital convening that will unite local groups around the world to discuss the pressing issues addressed at the G8 Summit.
Organized through Mashable’s Meetup Everywhere platform, G-everyone meetups will take place on the eve of the G8, a forum of the world's eight wealthiest Western countries. The goal of G-everyone is to make the G8 more accessible, and to brainstorm ways to solve the world's most challenging problems.
G-everyone will provide an open dialogue around the G8’s core themes of "Open Economies, Open Governments and Open Societies." Mashable will crowdsource the best ideas and thoughts from our community via Meetup Everywhere, and report back to the leaders at the G8. Read more...
More about Community, World, Social Good, G8 Summit, and Mashable Meetup
