Archive for marketing analytics
Social Media Analytics and ROI Tracking
To determine if you are reaching the correct audience and connecting with them you will need to measure content mobility and engagement, and above all social conversions.
Category: Analytics, communities roi, marketing analytics, Metrics, ROI, Social Media Marketing, social networks, strategy /
Eric Pratum: Another Way to Measure Social Media Success
"I work in marketing analytics. there is nothing more fun than having a knock-down, drag-out fight over the value of a tweet, a follower, or a like. If you have the right tracking set up, I can tell you, but whether or not I can tell you isn’t that important to most businesses. The cost of getting an accurate measurement is."
6 Mind-Blowing Statistics and What They Mean for Your Marketing Strategy
There are some staggering statistics about the popularity and adoption of social media. For instance, do you know that Twitter handles over 32 billion search queries a month, a volume that is higher than that of Bing and Yahoo! combined?
Category: Analytics, Marketing, marketing analytics, marketing strategy, Social Customer, Social Media /
Five Killer Strategies to Dominate Social Media’s Big 3: Facebook, Twitter and YouTube
Lead generation on social channels is different from traditional lead generation - it’s rarely appropriate to simply push a sales message. Maximize fan engagement on Facebook, Twitter and YouTube with these 5 strategies.
Category: 8th Continent Soymilk, content marketing, Jason Kayak, Klout, Kred by peoplebroswr, lead generation, Marketing, marketing analytics, marketing strategy, mBlast, mckinsey quarterly, PeekYou, Robert Cialdini, sales, Social Customer, social networks, Social Reach, Theory of Reciprocity, Traackr /
Nathan Gilliatt on the Latest in Social Media Analytics
Nathan Gilliatt, social media analytics expert and principal at Social Target discusses how social media analytics can enhance customer service, improve brand reputation management and measure overall social media success for businesses.
