Electronic musician Steve Aoki is a self-professed "Apple geek" and otherwise a big fan of technology.
For his new music video for the track "Singularity," which Mashable is presenting for the first time exclusively, he recruited futurist and technologist Ray Kurzweil to participate. Kurzweil, who became Google's Director of Engineering earlier this year, is famous for his predictions about the future in which human minds will be able to interface directly with machines. His 2005 book, The Singularity Is Near: When Humans Transcend Biology was a New York Times bestseller and was made into a movie, released in 2012 Read more...
Discover what it takes to make more human connections and smarter business decisions during this era of upheaval. Mobile commerce, social networks, smartphones, tablets and real-time connections all the time—this time period represents a huge evolutionary step—and it really is the end of business as usual. Will your company adapt, or go extinct?
Although Facebook tests everything and course-corrects as needed, the challenge here will be to find a balance between generating revenue and the psychology of what Facebook users think the service is (no one likes being sold to).
For some time, marketers have been moving away from the traditional selling tactics of TV commercials. It is no longer enough to tell audiences that your product is great and that they should buy it. One of the buzzwords that characterizes the shift away from pure selling is ‘storytelling.'
A video is never guaranteed to go viral, but a few factors make it significantly more likely.
In the first few months of 2013, viral videos covered all kinds of topics: a serious look at female self-esteem, a silly competition between two Star Trek actors, and more. But according to Brian Shin, CEO of video analytics service Visible Measures, these and most other viral videos share at least two things in common: "discussability" and "relatability."
For a video to be "discussable," it usually features something shocking or surprising, which compels viewers to share it with others. Likewise, if a video contains something deeply human to which we can relate — even if it's cuddling cats — we're more likely to share it out. The two factors often go together. Read more...
ABC released trailers for its upcoming 12 new shows Tuesday after announcing its 2013-2014 TV schedule during its annual upfront presentation to advertisers in New York City's Avery Fisher Hall
Seven dramas and five comedies — eight of which will premiere in the fall — are on tap, plus a Toy Story special from Disney Pixar, as well as reality series The Quest from the producer of The Lord of the Rings movie franchise
"Before there were parenting blogs, trophies for showing up and peanut allergies, there was a simpler time called the '80s. For geeky 11-year-old Adam (Sean Giambrone) these were his wonder years, and he faced them armed with a video camera to capture all the crazy. The Goldbergs are a loving family like any other, just with a lot more yelling. Mom Beverly (Wendi McClendon-Covey) is a classic 'smother,' an overbearing, overprotective matriarch who rules this brood with 100% authority and zero sense of boundaries. Dad Murray (Jeff Garlin) is gruff, hot-tempered and trying to parent without screaming. Read more...
Video content can greatly amplify your social media marketing. Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of running their organizations. If you have not hopped on the video content train, now is the time. Excellent video content can dramatically increase social lead conversions and the overall ROI of your social media marketing.
When Samsung and creative agency Possible approached professional photographer Chase Jarvis to make an image of one of his most vivid dreams, his response was, "Um. Hell yes."
Samsung commissioned the project to highlight the color quality of its Premium Monitor Series 9. Jarvis — who started the free online workshop service creativeLIVE, which features classes taught by other professional photographers — approached the challenge without limitation. He pitched the idea to create a photo of himself floating through a colorscape of clouds from one of his reoccurring dreams. But as soon as Samsung accepted, he realized one problem: He had no idea how to do it Read more...
Melinda Gates, co-founder of the Gates Foundation, delivered the commencement address to Duke University's 2013 graduating class. A 1986 Duke graduate, Gates centered Sunday's speech around the word "connected," and how technology has revolutionized the way we communicate.
Gates believes that with this communications revolution, we can make the world a "neighborhood" — quoting Martin Luther King Jr.'s famous speech — by using tech as a tool.
In her speech, she discusses both those who believe that Millenials can transform the world simply by being connected, as well as the counter-narrative, claiming that technology and social media have disconnected youth from the things that really matter. Gates disagrees with both arguments, which is a particularly resonant stance after the recent and much-disputedTime cover story, entitled "The Me Me Me Generation." Read more...
Astronaut Chris Hadfield has successfully returned from a 5-month mission as commander aboard the ISS and has undoubtedly inspired a generation through his unprecedented use of social media and content creation. If you haven’t followed his exploits, not to worry, he has bestowed upon us an absolutely amazing library of content on Facebook, Twitter and YouTube.