Archive for Social Olympics
Among brands seeking to leverage Olympic glory, Nike was one of the biggest winners. But the sporting goods giant wasn't even a sponsor of the games. Instead, they found gold in social media.
Social sentiment analysis shows NBC taking it on the chin for preempting The Who at the Olympic closing ceremonies with previews of "Animal Practice"
An Olympic record for tweeting! Before we put the Olympics to bed and return to normality, let’s take one last look at the social buzz created before, during and after the Games.
Was it just two weeks of sporting achievement? Or was there more to it? For marketers, there’s a lot we can take from the social media engagement around the London games.
The biggest tweeting moments that came during the heat of competition included Kobe Bryant’s dunk toward the end of the USA-Spain basketball game, and Hope Solo’s (@HopeSolo) heroic save in the women’s USA-Japan soccer match.
While growing social media audiences may appreciate NBC’s multi-platform coverage, our expectation also is to witness Olympics firsts live—not in #NBCDelay replay.
Get step-by-step instructions for snapping your social media team out of its summer malaise by hosting your own Olympic Games. Don't forget your social village!
You have to be kidding me? Blocked from BBC live Olympics coverage, awash in Twitter comments and images about Olympics results, bored by commercials and commentators when coverage did begin.
It's been a tough Olympics for Twitter, if you consider the mean and racist tweets that have drawn quite a bit of attention. Even two athletes have been sent home over what they tweeted.