Archive for 2012 Olympics
How to Hold Your Own Social Media Olympics
Get step-by-step instructions for snapping your social media team out of its summer malaise by hosting your own Olympic Games. Don't forget your social village!
5 Fun Videos That Show Off The Goofy Side Of The Olympics
The Olympics are finally here, and we just can’t seem to get enough of them! If you can manage to tear yourself away from the Olympic coverage for a few minutes, we’ve put together a list of 5 videos that show the goofier side of the Olympics, from the US swimming team’s Call Me Maybe lip dub to a pair of puppets that are sick of the Games already. Enjoy!
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Mayor McCheese Flies to London for McDonalds’ 2012 Olympics Campaign
Mayor McCheese removes his top hat, dumps the last of the special sauce from his pockets, and waits at the terminal, grateful that his head was allowed through the security gate. (He had to get rid of his milkshake.) He’s on his way to London for the 2012 Olympics, where McDonalds has set up four Olympic venue restaurants to bring Big Macs and Chicken McNuggets to the cheering masses.
New Career Opportunities Daily: The best jobs in media.
Let the search and social games begin!
There is unlikely to be no mobile app untouched or tablet unturned as every one hundredth of a second of the Olympics are tracked, updated, tweeted and shared until the finishing tape of the closing ceremony is reached on August 12th.London 2012 is likely to be the most social media shared and networked event the world has yet seen. And the most powerful assertion yet of how the multichannel digital platforms of search and social technology rule twenty first century communications.
Category: 2012 Olympics, Best Practices, Enterprise Social, Mobile, mobile apps, olympics, Search, Social Media, Summer Olympics /
Healthy Social Media Races for a Win at the 2012 Olympics
Brand sponsorships for the 2012 Summer Olympics in London round up some of the usual suspects, including Coca-Cola and McDonald’s. But the story unfolding today lies in the power VOC wields in the game of social media, now challenging corporate policy and impacting change in the interest of public health.
Category: 2012 Olympics, Advertising, Analytics, coca cola, Engagement, General Mills, kelloggs+reputation management, Kraft Foods, listening, Marketing, McDonalds, Metrics, Monitoring Tools, netbase, Platforms, Ralph Lauren, reputation management, Research, Social Media, Social Olympics, strategy, Tools & Apps /
Do London 2012’s Mascots Need a Social Media Presence?
Meet Wenlock and Mandeville, the two mascots for the Olympic Games who have their own Twitter handles so kids can get involved. Seriously? Is this a necessary social media element for London 2012?
Category: 2012 Olympics, 2012 paralympics, brand mascots, company mascots, kang and kodos, kerron clement, london 2012, London2012, mandeville, mascots, Michael Morpurgo, MyCorporation.com, olympic games, Social Business, Social Customer, Social Media, social networks, the simpsons, wenlock, wenlock and mandeville, winter olympics, Yes /
Facebook More Popular Than Twitter, Google+ for Talking About the Olympics [Infographic]
If you want to read what other people are saying about the 2012 Olympics online, look no further than your Facebook page. A new survey reveals that more viewers will discussing the games on Facebook than on any other network.
New Career Opportunities Daily: The best jobs in media.
Interactive Infographic: Which Olympic Sponsors Are Winning The Social Video Race?
The 2012 Olympics in London are just around the corner and, while the athletes are getting ready to complete, brands are already going neck and neck in what social video advertising platform Unruly is calling the “race for social video gold.” Unruly has put together an awesome interactive infographic tracking the number of shares that each Olympic sponsor’s video content receives across Twitter, Facebook and the blogosphere, leading up to and through the Olympic games.
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New Career Opportunities Daily: The best jobs in media.
Social media guide to the Olympics: Part III – Participants
Alarming stories have been appearing with threats of prosecution for anyone posting pictures of the Olympics to Facebook. Truth or fiction? eModeration explains exactly what the social media rules are for attendees, participants and helpers.
Social Media Guide to the Olympics Part II: The Golden Rules and Other Practical Guidelines
As a social media marketing professional, do you know the do's and don'ts of the 2012 'Social Olympics'? The eModeration legal team has researched the tricky legalities to bring you Part II of their guide on what is - and crucially isn't - allowed.
