Archive for Social Media
A New Social Media Muuver And Shaker
Is the world ready for another social media network? The folks at muvver think it is. "Muuver is a simple to use social app that let's you share your hypes and gripes, kudos & complaints, likes, and dislikes - about ANYTHING. muuver then takes your hype or gripe about an item and adds it to the 'item page' where you can see everybody else's posts who hyped or griped about that item."
The Social Contribution Index: A New Way To Measure Social Media Campaigns
The Social Contribution Index of a campaign can be defined as the relationship between the percentage of total mentions a campaign earns for a brand vs. the percentage of positive mentions that a campaign earns for a brand. It’s an excellent metric for understanding the effect that different campaigns have on the brand.
Category: Analytics, Research, Social Media, Social Media Marketing, The Social Contribution Index /
Internal Social Networks Improve Communication and Collaboration When Empowered to Do So
A company has rolled out a new social media platform to its employees in the hopes of improving its health and safety record by getting workers to talk about best practices and also to point out problems or things that need to be done differently. Is it unusual for companies to introduce a social media platform to fix this type of problem?
Social Media Newsfeed: Tumblr Acquisition Announcement Today? | Illinois Flash Mobs
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Report: Yahoo Will Announce Acquisition of Tumblr Today (SocialTimes)
Yahoo’s board met Sunday and agreed to acquire Tumblr for $1.1 billion in cash, according to AllThingsD. The company was quickly targeted by incoming CEO Marissa Mayer as a larger acquisition target, according to AllThingsD reports. AllThingsD It’s not clear when the official vote was taken, but sources close to the board said the acquisition was a foregone conclusion and was unanimously approved by the directors of Silicon Valley Internet giant. The deal will likely be announced this morning, said numerous sources. The Wall Street Journal Tumblr’s board also has approved the deal, one of the people said. The transaction would add Yahoo to the list of established Internet companies, including Google and Facebook, that have spent $1 billion or more apiece to buy startup companies in hopes of gaining an edge in growth. The New York Times The deal, the seventh since Mayer defected from Google last summer to take over the company, would be her biggest yet. It is meant to give her company more appeal to young people, and to make up for years of missing out on the revolutions in social networking and mobile devices. Tumblr has over 108 million blogs, with many highly active users. Adweek While it remains to be seen how the two companies will mesh and what lies in store for the Tumblr brand and its management team, the pair do seem to present a good fit. Yahoo needs Tumblr’s cachet among both engineers and advertisers, while Tumblr needs big help taking monetization to the next level.
Illinois Gov. Pat Quinn Signs Crackdown on Social Media ‘Flash Mob’ Attacks (Chicago Sun-Times)
Gov. Pat Quinn signed legislation on Saturday that doubles the maximum prison term — to six years — for anyone who uses social media and text messaging to organize violent “flash mobs.” The legislation was in response to recent incidents in Chicago that left business owners fearful that tourists and others would be scared off. WGN “We don’t want flash mobs harming anyone, anywhere, but especially where many people come from other states, other countries,” Quinn said. “We want to make sure we protect other people.” The Guardian Express Chicago police report that several hundred people – mostly teenagers – used Facebook, Twitter and text messages to organize a flash mob on Michigan Avenue in March. They ran through the fashionable shopping district bumping into people and yelling as they ran back and forth.
Facebook Launches Offers for Android (AllFacebook)
Facebook announced Friday that it is making Offers available to Android users. Facebook pointed out that these offers posts will have a simplified layout with larger images and clear call-to-action buttons (Get Offer/Shop Now).
Twitter Will Damn Your Soul, Saudi Cleric Says (CNET)
As the BBC reports, Sheikh Abdul Latif Abdul Aziz al-Sheikh mused that anyone who uses Twitter “has lost this world and his afterlife.” It may well be that the Sheikh’s biggest concern is that so many of his people are now enthusiastically posting uncensored thoughts on Twitter.
YouTube Reveals Users Now Upload More Than 100 Hours of Video Per Minute, as the Site Turns Eight (The Next Web)
These days there are few things bigger than Facebook on the internet, but Google-owned YouTube is one of them, and the world’s top online video service marked its eight-year anniversary by revealing that it is now seeing more than 100 hours of video uploaded every minute. That’s right, every minute.
12 Percent of Americans Commit ‘Netflix Adultery’ [Infographic] (LostRemote)
Netflix, the streaming giant that’s about to release a new season of Arrested Development just launched a genius marketing and PR campaign that hilariously explains the binge-watching internet culture they’ve defined and invigorated. New York Magazine’s The Cut coined the term “Netflix Adultery,” the act of binge-watching TV episodes ahead of your significant other when you promised them you’d watch together.
Please Don’t ‘Like’ This Post (and I Really Mean it This Time) (ReadWrite)
If you haven’t been following along, in April I decided to commit myself to a simple behavioral experiment. I pledged to not “like” anything on or off of Facebook for a month, no matter how tempted I was (and believe me, I was tempted often).
SocialBro Now Analyzes the Impact of the Content You Share on Twitter (AllTwitter)
SocialBro, an expansive Twitter dashboard tool, is kicking things up a notch with a brand new “Tweet Analytics” tool unveiled last week. For the first time, SocialBro lets you measure the impact of the actual content you share on Twitter, improving the effectiveness of your messages.
Congress is a Little Worried About the Privacy Implications of Google Glass (BetaBeat)
The world is rapidly sorting itself into two camps: Glassholes, and people who want you to take that damn thing off your face. The latest concerned parties, according to The Wall Street Journal: the Congressional Bi-Partisan Privacy Caucus.
New Career Opportunities Daily: The best jobs in media.
The Half-Life of a Social Media Meltdown
The restaurant netted national attention, about 50k+ followers on Facebook, and – I can’t confirm this – but I’m sure they’re dining room is now full. Their website is so busy that it’s crashed. And so goes the half-life of the social media meltdown. Far from the howls and screams of the social media pundits, you’ll find that the episode was nothing more than a fart in the wind.
Social Media for Business: Do You Really Know Your Audience?
Your goal each day should be to inspire your audiences to connect with you with a goal of helping them achieve their goals. When you help them achieve their goals, you achieve yours by default. Inspire – Connect Achieve! Don’t make it more complicated than it needs to be. Got it?
Category: Advertising, Best Practices, branding, community, Content, Engagement, listening, Marketing, Social Media, Social Media Marketing, Yes /
The Truth About How Branded Videos Go Viral
Many branded viral videos achieve that status by being supported by a sizable seeding campaign. When a video is produced, companies will invest huge dollars in paid media to drive views of their YouTube content, pay to have high-profile sites and blogs host the content, and will put PR initiatives in place to raise the profile of their content to garner more views.
Category: Advertising, Analytics, Best Practices, Content, Engagement, facebook, Marketing, Metrics, Social Customer, Social Media, Social Media Marketing, video, viral /
The Most Social Companies in the Least Social Industries [INFOGRAPHIC]
One of the things I tell potential clients is that being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences (or your existing audience in new ways).
Category: Advertising, branding, Content, Infographics, Marketing, non-social industries, Social Media, Social Media Marketing /
The 7 Habits of Serious Procrastinators
Procrastination is a serious business. In fact, procrastinators who are accomplished in their craft have a number of tools to help them — seven tools, to be exact, and counting.
SEE ALSO: More Sunday Comics
In this Sunday Comic, Maria Scrivan shows us the cover of the procrastinator's bible. Can you relate?
Comic written and illustrated by Maria Scrivan. Published with permission; all rights reserved. Read more...
More about Comic, Comics, Social Media, Humor, and WatercoolerWhat Happens Once Yahoo Owns Tumblr?
Yahoo's board of directors has approved a $1.1 billion acquisition of Tumblr, it was reported earlier today. The initial reactions from many Tumblr users have ranged from skepticism to outright anger, as many fear the acquisition will change the culture of the platform
What do you think the future holds for a Tumblr owned and operated by Yahoo? Let us know by answering the poll below. If there's another question you'd like to ask, you can add it to our poll
Stay tuned for more updates from Mashable as this story unfolds.
Photo via iStockphoto, kycstudio Read more...
More about Yahoo, Tumblr, and Social Media
